„I appreciate the cooperation with the NETFORMIC team very much. The direct communication, transparency and feedback help us to successfully execute the projects and achieve success together, thus increasing the satisfaction of our customers.”
- Customer-oriented, locally focused digital strategy
- Invisible to the user, the frontends of First Spirit and Shopware are seamlessly intertwined
- Central product catalog across all locations
- Individual stocks and prices based on store information
- Playout of regionalized content such as the weekly specials
- The product catalogue fits seamlessly into the entire Globus Service world.
- Ordering services for gift baskets and platters (e.g. sausage, cheese, meat or fish)
- Central store backend with store-specific access to the orders of the ordering services
In order to be able to make full use of the advantages of the “My Globus Customer Card” digitally, Globus has developed a sustainable concept consisting of various customer-centric and locally focused digital services. Part of this concept is a product catalogue, which supports further services and fills them with information. Globus was looking for an agency to seamlessly integrate a product catalogue based on Shopware into the usability of the website. The criterion was that from the user’s point of view a consistent and supportive design, usability and customer journey is perceived. Customers should be able to assign branches to themselves or via geolocation and see the individual stock and prices of the branch online in the Shopware product catalogue. Via login with the “My Globus customer card” in the product catalogue, customers will be able to place products on a shopping list individually linked to their customer account.
Users who visit the Globus website are asked from the first moment to assign themselves to their preferred store. In this way, users find out very early on the home page of the product catalog whether their desired products are available in the respective store and what price they are. The Shopware Enterprise Search searches a good 1.5 million data points in milliseconds.
The Globus customer card with all its benefits, such as saving up to 4 cents per litre of fuel when filling up at Globus petrol stations, is one of Globus’ central marketing tools.
By integrating the Globus Single Sign-on Service in Shopware, we have connected the “My Globus Customer Card” to the product catalogue. As soon as Globus customers log in, they are shown the availability and prices of the products they have selected in their preferred stores.
Customers fill out their individual shopping list from the Shopware product catalog – also a central component of the Globus Service World. Via the Globus app or in the responsive product catalogue, the customer ticks off the shopping list while shopping. Shelf position designations and store-specific location plans help customers to find the products they want quickly and in a way that optimizes walking distances, and to fill their shopping carts.
The optimal interaction of all elements of the Globus Services makes the success of this Shopware project.
FURTHER EXPANSION AND OUTLOOK
A special service Globus offers its customers is the Globus pre-order service for platters (fish, meat, sausage or cheese) and gift baskets. Working together with the Globus team to conceptualize how to digitize and implement this service was a lot of fun. After an evaluation we decided on Pimcore as a suitable IT tool. Among the many challenges were store- and counter-specific preparation and collection times and the automatic consideration of public holidays. In order to not only display the requirements in the frontend, but to provide a central interface for each store, in which the employees of the stores can see and manage the orders, we implemented a suitable order management via Pimcore. Globus customers are supported by the platform when filling in the free text fields in the order form with regionalised instant suggestions. Our know-how and knowledge of the possibilities of the REST APIs of Shopware and Pimcore, together with the team of Globus, have made the success of the new digital services possible.
Globus and we are on track to design and develop more customer-centric digital services.