The urgency of the global climate crisis can no longer be ignored. The scientific facts and the regional and global climate changes that are now obvious to all of us speak for themselves.
climate-neutral-now stands for an attitude of how we want to leave our footprint on this world. This must undoubtedly become smaller and more sustainable if we want to leave the earth still worth living to our children. However, we are increasingly running out of time to take effective climate protection measures. We must act now to prevent the most serious consequences of global climate change!
The climate-neutral operation of a website with climate-neutral now is a good and easy-to-implement option for any company to set an example against the climate crisis and for more sustainability. This involves calculating and offsetting the greenhouse gas emissions associated with the page views of a company website and the resulting electricity consumption.
The CO2offset of the operation of a corporate website makes a lot of sense – especially against the background of the still CO2-rich German electricity mix and the high energy consumption caused by Internet use.
Energy-related emissions account for about 85% of German greenhouse gas emissions. In the past, however, the growing share of renewable energies targeted by the energy transition did not lead to less electricity being generated from coal as desired.
Due to the higher prices for natural gas compared to coal and the low prices per emitted ton of carbon dioxide in the European emissions trading system, there was no switch, for example, to the lower-emission natural gas. In addition, more electricity was steadily generated than consumed, and more was exported than imported, which led to an increase in the specific carbon dioxide emission factor of the German electricity mix. For more information see directly at
Federal Environmental Agency
The dynamically growing Internet plays a major role in the topic of electricity consumption in Germany. In Germany and worldwide, countless servers run 24 hours a day, 365 days a year for our search queries, our cloud management and our streaming in HD quality. Energy is consumed in the process and heat is generated. Server rooms and data centres only run optimally if they are air-conditioned and kept at as constant and cool 22-24 degrees Celsius as possible.
According to Greenpeace a volume of data is exchanged over the Internet every two minuteswhich corresponds to all the feature films ever made. Managing this flood of data requires a tremendous amount of energy. If the Internet were a country, it would have the sixth largest electricity consumption in the world, according to Greenpeace.
klimaneutral-jetzt makes it possible for every company to determine the CO2-emissions on the basis of the annual page views and to neutralize them.
Klimaneutral jetzt assumes an average value of 10g per page view. The data of Google serve as a reference here, which proceed from 0.7g, and the Federal Environment Agency, which estimate 15g emissions per page view. Converted, this means that for every 100,000 page impressions, 1t of CO2 is compensated by certified climate protection projects.
From the moment the electricity-related emissions of a company website are actually offset, the label “climate-neutral website” may be used and published on www.klimaneutral-jetzt.de Here, the CO2-compensation is explained in more detail. The “climate-neutral website” label is always dated, as it is valid for one year and the CO2-offset of the website operation must be repeated on an annual basis.