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Search engine optimization, short SEO, is part of search engine marketing and describes all advertising-free measures to optimize the findability with search engines.
A distinction is made between offpage and onpage. An Onpage SEO measure refers to everything that can be optimized directly on the website. Offpage SEO, on the other hand, is everything that happens outside the website to boost reputation. Backlinks are used as a central means for Offpage SEO.

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