Today, innovative ideas, customer centricity, flexibility and speed determine the success or failure of a business model. Markets and industries are intense and fast-moving. Which means that business models are not built to last forever, but must be just as agile. The trigger and fuel for this rapid development is digitization in almost all areas of the company.
For many companies, this means leaving the well-known comfort zone and entering “uncertain” new territory. Those who have the courage to change and are prepared to radically rethink their business model if necessary are ahead of the game.