B2B e-commerce

The foundation of online sales

What is B2B E-COMMERCE?

B2B e-commerce or business-to-business e-commerce refers to the digital form of transaction between two or more business entities via the internet. For example, services or products are sold between manufacturers and wholesalers or between retailers and wholesalers.

Opportunities of B2B e-commerce

FOR DISTRIBUTION:

  • Raising the service level
  • Improvement of customer satisfaction and customer loyalty
  • 24 hours available
  • Transparency regarding the availability of goods
  • Faster availability of goods

FOR INTERNAL PROCESSES:

  • Automation of processes
  • Leveraging efficiencies
  • Increase in margins
  • easy marketing and testing of new products or services
  • easy internationalization

OUR SERVICES

Business Analyse und Digitalstrategie

BUSINESS ANALYSIS & APPROPRIATE DIGITAL STRATEGY

A detailed business analysis is the starting point for a digital strategy that fits your company. Together with you, we evaluate your business and user needs and develop the digital roadmap.

Experience Design

EXPERIENCE DESIGN

Tailored to your target group, we design an exceptional user experience on your website. Through targeted branding, differentiating yourself from your competitors is easy.

Realisierung

REALIZATION

We support you in the implementation and realization of your wishes and ideas for your B2B digital strategy. We align the information architecture of your company with B2B processes and your target groups.

Optimierung

OPTIMISATION OF THE OPERATING BUSINESS

We advise you on optimizing and constantly adapting existing processes in order to increase the efficiency and effectiveness of your company. Among other things, we also manage the balancing act between products requiring intensive consultation and quick orders.

Business Analyse und Digitalstrategie
Experience Design
Realisierung
Optimierung

BUSINESS ANALYSIS & APPROPRIATE DIGITAL STRATEGY

A detailed business analysis is the starting point for a digital strategy that fits your company. Together with you, we evaluate your business and user needs and develop the digital roadmap.

EXPERIENCE DESIGN

Tailored to your target group, we design an exceptional user experience on your website. Through targeted branding, differentiating yourself from your competitors is easy.

REALIZATION

We support you in the implementation and realization of your wishes and ideas for your B2B digital strategy. We align the information architecture of your company with B2B processes and your target groups.

OPTIMISATION OF THE OPERATING BUSINESS

We advise you on optimizing and constantly adapting existing processes in order to increase the efficiency and effectiveness of your company. Among other things, we also manage the balancing act between products requiring intensive consultation and quick orders.

B2B e-commerce transaction models

The web shop is certainly the best known form of B2B e-commerce, but there are other models:

B2B E-Commerce Transaktionsmodelle

DIFFERENTIATION BETWEEN B2B AND B2C E-COMMERCE

Many B2B companies assume that a B2C e-commerce solution is also suitable for their B2B business. However, this is far from the case. There are fundamental differences between B2C and B2B electronic commerce:

Schnittstellen

Interfaces

Behind a B2B online shop are a number of different systems that need to be connected to the shop. This classically includes IT infrastructure such as one or more ERP systems, CRM and marketing automation or product information management. But services such as payment or shipping service providers must also be integrated. To integrate all this data into your target system in a stable way and with low maintenance effort, we rely on Talend as the middleware backbone of our e-commerce solutions in numerous projects.

Product Data & Processes

If a comprehensive product portfolio is available, the use of a PIM system becomes indispensable, at the latest if one wants to position oneself internationally. Only through process-driven efficiency and uniformity is the necessary flexible adaptation of the business model and faster time to market in the digital world possible. We enable successful product data management with the PIM platform Pimcore and establish a single point of truth for product data and media. By using AI we guarantee higher conversions and better product data.

Produktdaten und Prozesse
Produktdaten und Prozesse

Product Data & Processes

If a comprehensive product portfolio is available, the use of a PIM system becomes indispensable, at the latest if one wants to position oneself internationally. Only through process-driven efficiency and uniformity is the necessary flexible adaptation of the business model and faster time to market in the digital world possible. We enable successful product data management with the PIM platform Pimcore and establish a single point of truth for product data and media. By using AI we guarantee higher conversions and better product data.

komplexe Produkte und Kundenkontakt

Complex products & personal customer contact

In B2B sales, personal customer care is enormously important. For example, the sales representative knows the appropriate products that the customer needs in the given situation. In order to enable this support in e-commerce, the use of personalization techniques, chatbots or the integration of video meeting tools such as Jitsi Meet is suitable.

Prices

In most B2B Ecommerce projects, individual prices are required, e.g. to take into account discounts, graduated prices and customer-specific prices. In most cases, these are available in combination or framework agreements are added.

Preise
Preise

Prices

In most B2B Ecommerce projects, individual prices are required, e.g. to take into account discounts, graduated prices and customer-specific prices. In most cases, these are available in combination or framework agreements are added.

Bestellung

Order

A successful B2B e-commerce solution must make ordering as easy as possible for the customer. Typically, customers are given the ability to place shopping carts as requests, order samples at the touch of a button, upload CSV files, select products from past orders and add them directly to the shopping cart, but it’s worth thinking about connecting to data glasses, app or progressive web app.

Product search

In order to simplify the product determination, we extend the shop technologies with external search and personalization tools, depending on the requirements. The goal must be that the customer finds his product quickly and safely. In business models where e.g. spare parts trading is involved, product discovery via exploded views & heat maps is a good way to go.

Produktsuche
Produktsuche

Product search

In order to simplify the product determination, we extend the shop technologies with external search and personalization tools, depending on the requirements. The goal must be that the customer finds his product quickly and safely. In business models where e.g. spare parts trading is involved, product discovery via exploded views & heat maps is a good way to go.

Rollen und Rechte

Roles & Rights

In many B2B companies, purchasing and approval processes are very complex, especially when subsidiaries in other countries are added. This is why sophisticated rights and role management and multi-client capability are required in B2B e-commerce solutions.

Future requirements

In the future, user-generated content (UGC) will become an elementary success factor. For customers, nothing is more trustworthy than other consumers. For example, it is necessary to add product ratings in the shop and to create interaction possibilities so that operators and customers can generate content and exchange information and help each other.

zukünftige Anforderungen
zukünftige Anforderungen

Future requirements

In the future, user-generated content (UGC) will become an elementary success factor. For customers, nothing is more trustworthy than other consumers. For example, it is necessary to add product ratings in the shop and to create interaction possibilities so that operators and customers can generate content and exchange information and help each other.

SHOPSOFTWARE SOLUTIONS

Spryker
Shopware
OXID esales

TECHNOLOGIES

With these technologies, you enhance the service experience for your B2B customers and leverage automation potential:

Pimcore
talend
Elasticsearch Logo
aws
vue storefront
FACT-Finder
Pimcore
talend
Elasticsearch Logo
aws
vue storefront
FACT-Finder

B2B E-Commerce References

Logo ZEG
ZEG B2B Onlineshop Screenshots

“With our new Oxid B2B online store, we have become the most customer-friendly B2B online store in the industry. Together with NETFORMIC, we have been steadily developing our online B2B business since 2016!”

– René Baumann, Head of Marketing ZEG Zentraleinkauf Holz + Kunstoff eG

 

OXID PROJECT – KEY FACTS

  • B2B online shop for craftsmen & online service providers in the wood industry
  • Customer Self-Service Portal incl. Invoices, orders, individual price lists, authorization management and much more.
  • Live queries to the ERP (Microsoft Dynamics AX) regarding customer-specific price and quantity scales
  • Mobile on the construction site the easiest ordering process in the industry
Logo apotheken.de

“We have been working with NETFORMIC now since 2013 and looking back we can say that without NETFORMIC we would not have been able to develop such a customer-focused product.”

ThomasKoch, Project Manager Online Solutions, DAV Media Group

 

TALEND PROJECT – KEY FACTS

  • A uniform administration interface for mapping all interfaces
  • Data integration in real time or by means of cronjobs
  • Reduction of the error rate
  • Full data sovereignty

E-COMMERCE ISSUES AND TRENDS