Whoever hears the term marketplace in the field of e-commerce often thinks of providers such as Amazon, Ebay and Co. However, the topic has taken on an ever greater role in e-commerce in recent years, so that more and more marketplace operators are sprouting from the ground and recognizing the opportunities for themselves.
The term online marketplace , also often referred to as digital marketplace, virtual marketplace or electronic marketplace (EMP), comes from the field of e-business and represents a virtual point of sale where supply and demand for a good – usually physical products, but also services – meet and the market price is determined without the operator of the marketplace acquiring ownership of the goods.
These business transactions can be supported by the marketplace operator by offering value-added activities in the form of information.
Digital marketplaces play an important role above all in the area of business-to-business B2B and consumer-to-consumer C2C – such as the online platform Etsy – but sales by retailers or manufacturers via platforms to private end customers (business-to-consumer B2C) are also increasing more and more (see Zalando or About You).
What to consider when planning your own digital marketplace?
In particular, we take a closer look at the opportunities and challenges:
A detailed business analysis is the starting point for a digital strategy that fits your company. Together with you, we evaluate your business and user needs and develop the digital roadmap.
User experience is the be-all and end-all of a successful e-commerce platform. By using optimal technologies such as Findologic ‘s AI search technology, we create an exceptional user experience for your marketplace.
With the help of the identified digital strategy, we work with you to implement these requirements for your digital marketplace. With the help of the MVP method (Minimum Viable Products), we develop a product quickly, easily and cost-effectively that secures competitive advantages and involves a low market risk.
The continuous optimization of the MVP (Minimum Viable Product) also provides you with a flexible ability to react to developments on the market. Through regular market tests, failure due to a lack of market interest can be avoided as far as possible.
To develop the right strategy for your marketplace model, we look at your business model together with you and find the right area, maybe even a perfect niche for your platform.
User experience is the be-all and end-all of a successful e-commerce platform. By using optimal technologies such as Findologic ‘s AI search technology, we create an exceptional user experience for your marketplace.
With the help of the identified digital strategy, we work with you to implement these requirements for your digital marketplace. With the help of the MVP method (Minimum Viable Products), we develop a product quickly, easily and cost-effectively that secures competitive advantages and involves a low market risk.
The continuous optimization of the MVP (Minimum Viable Product) also provides you with a flexible ability to react to developments on the market. Through regular market tests, failure due to a lack of market interest can be avoided as far as possible.
Over the last few years, the number of online marketplaces in e-commerce has increased significantly. Marketplaces now account for more than half of the total revenue generated by German e-commerce. The models of digital e-commerce platforms have evolved into many different forms.
Source: Study “Die MARKTPLATZWELT 2020 – hochdynamisch, vielschichtig & disruptiv Zahlen | Daten | Trends für DACH & GLOBAL” – ecom consulting GmbH | gominga eServices GmbH | Status 2020
We talked to Ralph Hübner from ecom consulting GmbH about their study.
In this interview, you’ll learn exciting insights on how to create your own digital marketplace and what to keep in mind.
What are the tasks and responsibilities of each role in an e-commerce marketplace?
With these technologies, the challenges of implementing, designing and managing a digital marketplace can be handled with ease:
„With NETFORMIC we have achieved the great liberation blow. Thanks to our tireless efforts, but also to our high level of entrepreneurial courage and innovative strength, we have now overtaken all market competitors in e-commerce and are the fastest-growing cooperative in the consumer electronics sector.”
– Jochen Mauch, Chief Digital Officer EURONICS Deutschland eG
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„With NETFORMIC we have achieved the great liberation blow. Thanks to our tireless efforts, but also to our high level of entrepreneurial courage and innovative strength, we have now overtaken all market competitors in e-commerce and are the fastest-growing cooperative in the consumer electronics sector.”
– Jochen Mauch, Chief Digital Officer EURONICS Deutschland eG
App
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