Whoever hears the term marketplace in the field of E-Commerce often thinks of providers such as Amazon, Ebay and Co. However, the topic has taken on an ever greater role in E-Commerce in recent years, so that more and more marketplace operators are sprouting from the ground and recognizing the opportunities for themselves.
The term online marketplace , also often referred to as digital marketplace, virtual marketplace or electronic marketplace (EMP), comes from the field of e-business and represents a virtual point of sale where supply and demand for a good – usually physical products, but also services – meet and the market price is determined without the operator of the marketplace acquiring ownership of the goods.
These business transactions can be supported by the marketplace operator by offering value-added activities in the form of information.
Digital marketplaces play an important role above all in the area of business-to-business B2B and consumer-to-consumer C2C – such as the online platform Etsy – but sales by retailers or manufacturers via platforms to private end customers (business-to-consumer B2C) are also increasing more and more (see Zalando or About You).
What to consider when planning your own digital marketplace?
In particular, we take a closer look at the opportunities and challenges:
A detailed business analysis is the starting point for a digital strategy that fits your company. Together with you, we evaluate your business and user needs and develop the digital roadmap.
User experience is the be-all and end-all of a successful e-commerce platform. By using optimal technologies such as Findologic ‘s AI search technology, we create an exceptional user experience for your marketplace.
With the help of the identified digital strategy, we work with you to implement these requirements for your digital marketplace. With the help of the MVP method (Minimum Viable Products), we develop a product quickly, easily and cost-effectively that secures competitive advantages and involves a low market risk.
The continuous optimization of the MVP (Minimum Viable Product) also provides you with a flexible ability to react to developments on the market. Through regular market tests, failure due to a lack of market interest can be avoided as far as possible.
To develop the right strategy for your marketplace model, we look at your business model together with you and find the right area, maybe even a perfect niche for your platform.
User experience is the be-all and end-all of a successful E-Commerce platform. By using optimal technologies such as Findologic ‘s AI search technology, we create an exceptional user experience for your marketplace.
With the help of the identified digital strategy, we work with you to implement these requirements for your digital marketplace. With the help of the MVP method (Minimum Viable Products), we develop a product quickly, easily and cost-effectively that secures competitive advantages and involves a low market risk.
The continuous optimization of the MVP (Minimum Viable Product) also provides you with a flexible ability to react to developments on the market. Through regular market tests, failure due to a lack of market interest can be avoided as far as possible.
Over the last few years, the number of online marketplaces in E-Commerce has increased significantly. Marketplaces now account for more than half of the total revenue generated by German E-Commerce. The models of digital E-Commerce platforms have evolved into many different forms.
Source: Study “Die MARKTPLATZWELT 2020 – hochdynamisch, vielschichtig & disruptiv Zahlen | Daten | Trends für DACH & GLOBAL” – ecom consulting GmbH | gominga eServices GmbH | Status 2020
We talked to Ralph Hübner from ecom consulting GmbH about their study.
In this interview, you’ll learn exciting insights on how to create your own digital marketplace and what to keep in mind.
What are the tasks and responsibilities of each role in an e-commerce marketplace?
With these technologies, the challenges of implementing, designing and managing a digital marketplace can be handled with ease:
„With NETFORMIC we have achieved the great liberation blow. Thanks to our tireless efforts, but also to our high level of entrepreneurial courage and innovative strength, we have now overtaken all market competitors in e-commerce and are the fastest-growing cooperative in the consumer electronics sector.”
– Jochen Mauch, Chief Digital Officer EURONICS Deutschland eG
App
„With NETFORMIC we have achieved the great liberation blow. Thanks to our tireless efforts, but also to our high level of entrepreneurial courage and innovative strength, we have now overtaken all market competitors in e-commerce and are the fastest-growing cooperative in the consumer electronics sector.”
– Jochen Mauch, Chief Digital Officer EURONICS Deutschland eG
App
die Frau der keiner..
74% of 1,254 internationally surveyed companies say they have a digital strategy. Only 30% of the companies with a digital strategy meet the success factors for digital transformation defined in the study. Depending on the industry, companies today have only 3-5 years for digital transformation. Study by Deloitte Digital 2015 Digitization advisor The introduction of…
Professional Testing & Software Quality Management To prevent the scenario described above from happening to you, test management is an integral part of every e-commerce project. This applies both to initial projects and to projects during ongoing operation, e.g. for the integration of updates and new software components. For this reason, the team of test…
How do I put together the ideal team for my digital project? Digital products and services simplify our everyday lives. Technological developments are transforming us into an increasingly fast, dynamic and agile society. To keep up with the competition, companies are responding to these market needs and digitizing products, services and processes. For these projects,…
Content strategy: Bridging the gap between company and customer How well do you know your customers and their needs? And do you have the content to go with it? No? Then it’s time for a content strategy! Because the days of putting some hastily compiled content online are over. Masses of high-quality, elaborately produced content…
Headless e-commerce – a system without a head? With increasing digital touchpoints, “headless e-commerce” is an important future topic for companies to provide customers with a consistent and excellent customer experience across channels. Customer perspective From the customer’s perspective, a buying process might look like this: The user journey begins in the morning on the…
Shutdown: Cash is king for (online) retailers, now even more so! Quick liquidity build-up through rapid sale of stock goods: With your own shopping club! In the last few days, the world has turned upside down for many retailers and especially, of course, for all retailers who primarily generate their sales in the stationary sector.…
