Are marketplaces the saviour for (online) retail? Since the immense success during the Corona pandemic of Amazon, Alibaba & Co, marketplaces have become an indispensable part of global e-commerce as well as the daily lives of all of us. Therefore, here is an attempt to bring a little clarity to the confusing situation: Sales on…
Whoever hears the term marketplace in the field of e-commerce often thinks of providers such as Amazon, Ebay and Co. However, the topic has taken on an ever greater role in e-commerce in recent years, so that more and more marketplace operators are sprouting from the ground and recognizing the opportunities for themselves.
The term online marketplace , also often referred to as digital marketplace, virtual marketplace or electronic marketplace (EMP), comes from the field of e-business and represents a virtual point of sale where supply and demand for a good – usually physical products, but also services – meet and the market price is determined without the operator of the marketplace acquiring ownership of the goods.
These business transactions can be supported by the marketplace operator by offering value-added activities in the form of information.