user experience

We guide and inspire your users according to your goals

What do we mean
by User Experience?

User Experience describes the holistic experience and the impressions a user gets when interacting with a product. Usability is a subarea of the user experience and describes the user-friendliness of the product. It should be as simple and effective as possible, so that good usability is not even noticeable to the user. The aspects of accessibility, e.g. responsiveness, availability and loading times of the page, as well as visual appearance and aesthetics are also part of the user experience. Together with you we develop the user experience based on the needs and habits of your users and then implement this in conception and shop design.

Why is UX important for your project?

  • Presentation of your vision & mission as well as your USPs for the users
  • Central factor for concepts & solutions, which determines the user experience
  • Building trust and brand identity
  • Optimized usability through more efficient application
  • Improvement of e-commerce KPIs such as conversion rate
  • “Mobile first” makes responsive web design mandatory
  • Positive impact on SEO through “Joy of Use” (emotional added value) for users

“If, for example, a wholesaler is planning a relaunch with optimized ordering and database query for his dealers, it is enormously important to also pay attention to a good UX and not only to the technical implementation. The interaction of both makes it possible for the retailer to easily find his way around the interface of the new shop (user interface) and to complete his orders. Thus, he can use the interface easily and with a lot of pleasure whereby the retailer on the one hand, but also the wholesaler efficiently achieves his goals.”

What do you need for UX design?

Customer-oriented aspects

Optische Aspekte

Optical aspects

  • Usability: User-friendly and logical interface (operation)
  • Experience: aesthetic factors such as CI, personal address & entertainment (emotion)
Messung & Testing

Measurement & Testing

  • Objective evaluation of UX using different methods:
  • A/B testing, eye tracking, user surveys
  • Optimization of the UX through test results

OUR SERVICES

Our experienced designers create for you all areas of your
E-commerce or custom software project. Our Experience Design solutions appeal to your users, convince through quality and are well thought out down to the last detail.

User Stories

User research

In this first phase we analyse your users together with you in order to know and understand them as well as possible. Among other things, we use persona workshops for this purpose. By means of analyses and evaluations, user stories are created that formulate the requirements for the online shop from the user’s point of view. They are a key tool in the validation of customer needs.

Design Workshops

Using interviews, a questionnaire and other workshop methods, the requirements for the shop design are recorded. As a result, we develop a user-friendly information architecture that reflects the expectations and needs of the customer rather than the internal view of the company.

Design Workshop
Design Workshop

Design Workshop

Using interviews, a questionnaire and other workshop methods, the requirements for the shop design are recorded. As a result, we develop a user-friendly information architecture that reflects the expectations and needs of the customer rather than the internal view of the company.

Grobkonzept & Prototyping

Rough concept & prototyping

In this first concept phase of prototyping, we clarify the functional framework and compliance with formal conditions. With wireframes, we concretize how content will be presented to users. In order to deliberately focus on functions, structure and layout, we are still doing without fine design in this step. Clickable prototypes are then used to simulate the click paths that visitors take in your shop until they perform an action. These can already be worked out graphically in your corporate design.

Shop & Interface Design

We make sure that from the first look & feel to navigation concepts, the creation of a UI library (user interface library) to the final design of the page templates for different devices and the corresponding documentation / style guide for the handover to the frontend team, a high usability is guaranteed in your shop design.

Shop & Interface Design
Shop & Interface Design

Shop & Interface Design

We make sure that from the first look & feel to navigation concepts, the creation of a UI library (user interface library) to the final design of the page templates for different devices and the corresponding documentation / style guide for the handover to the frontend team, a high usability is guaranteed in your shop design.

SEO

SEO / Search Engine Optimization

If you are building a new website or a new shop, you usually orientate yourself on the basis of previous SEO analyses or keyword research. Because the research gives you conclusions about the (search) behavior of the users on the specific topic. If you structure your site on the basis of this knowledge, you will automatically achieve a better user experience.

GET IN CONTACT

BASED ON THE WISHES AND NEEDS OF YOUR CUSTOMERS WE DEVELOP THE USER EXPERIENCE TOGETHER WITH YOU AND IMPLEMENT IT IN USER INTERFACE DESIGN