KEY FACTS ECO TERRA GMBH

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TARGET GROUP
B2B
INDUSTRY
Food
BUSINESS
Omnichannel
CORE GOAL
Einführung von Pimcore für zentrales Datenmanagement
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IT TECHNOLOGIES
Pimcore, atrify, Navision

FOOD WITH A WIDE RANGE OF PRODUCT DATA

Eco Terra GmbH is a medium-sized company in the food segment that imports, processes and distributes high-quality organic nuts, Andean grains, dried fruit and other raw goods. Thanks to its own production facility in the Taunus region, Eco Terra supplies primary products for industry and wholesalers, produces for private labels and sells its own brands in the major food retail chains. As one of the leading full-service providers for unpackaged shopping stations in German supermarkets and a large range of products in returnable jars, Eco Terra offers an impressive product range. With this diversity comes a large amount of product data.

OUR TASK

Consistent and high-quality product data is essential in order to meet the strict legal requirements in the food segment. The past data management via the ERP system and numerous Excel spreadsheets proved to be time-consuming and error-prone. The use of different Excel spreadsheets often led to data copies and differing product descriptions, which meant that data had to be consolidated at great expense. The storage of extended product data and images via the ERP system proved to be particularly problematic, as it simply reached its limits in this respect. In addition, data transfer to other systems proved to be a major problem. Managing the large number of product images was also challenging with the previous systems. An inadequate search function made working with assets considerably more difficult.

Our task was to act as a competent sparring partner for the planned data model on the one hand and to ensure seamless integration by developing the necessary interfaces and programming Pimcore on the other.

THE IDEA

The introduction of the professional data management solution Pimcore replaces unsuitable tools such as Excel for data management and data maintenance. As a result, product data is now only stored at a single point of truth. The extensive application possibilities thanks to PIM and DAM enable high data quality. Scattered and disparate product data is systematically organized and structured. Pimcore also enables data to be easily maintained, enriched and extracted. 

THE IMPLEMENTATION

CONCLUSION

"Working with NETFORMIC was extremely enjoyable and characterized by a collegial atmosphere at eye level. Communication was very good and the team was always available for queries. Our employees are grateful for the introduction of Pimcore, as it makes data management much simpler and more efficient. The elimination of numerous Excel spreadsheets is a significant improvement."

MAXIMILIAN RÜPPELL

Head of IT & Digital Transformation, Eco Terra GmbH

THE RESULT

The introduction of Pimcore has provided Eco Terra with consistent data and structured data management, resulting in significant time savings. This includes improved allocation of product images, a smooth search in Pimcore and links between product data and assets. Cross-departmental collaboration has also been simplified thanks to versioning with history and role management. Another advantage is the quick and easy adaptability of the data model. We look forward to tackling further topics with Eco Terra to make future data management as efficient as possible.
 

TO THE ECO TERRA ONLINE STORE

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CINDY WILFERT

Director Customer Success

E-mail: cindy.wilfert@netformic.com

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