Cooperatives often face the challenge of addressing their different customer groups digitally in the right way: End customers, cooperative members and the industry. The question remains: How can end customer marketing be organised in a targeted and effective way if the focus has so far only been on the cooperative members?
Our CX consulting for cooperatives shows the right way. The key is to put the end customer at the centre of the strategy - not just the cooperative members. An optimised customer experience (CX) creates a connection between all customer groups and ensures targeted, efficient marketing.
- End customer-orientated strategies for effective marketing
- Optimised CX for all customer groups: End customers, comrades and suppliers
- Consulting and customised solutions for sustainable digital growth