PRODUCT DATA & DIGITAL BUSINESS MODEL
DIGITALISATION OF COOPERATIVES - PRODUCT DATA, MARKETPLACE & CO.
Do these challenges sound familiar from your everyday life? The head office buys products and the retailers need standardised product data. The retailers' different systems make it difficult to exchange data, and individual offers have to be created for each retailer. In addition, there are complex tasks such as extranet management including bonus systems, purchasing conditions and much more.
We are very familiar with these and other challenges from our projects with customers such as Euronics and Reformhaus. With over 20 years of experience in e-commerce and digitalisation, we offer you customised solutions for head offices, retailers and their end customers - digital and future-proof.
We are very familiar with these and other challenges from our projects with customers such as Euronics and Reformhaus. With over 20 years of experience in e-commerce and digitalisation, we offer you customised solutions for head offices, retailers and their end customers - digital and future-proof.
PRODUCT DATA & PERSONALISATION
Decentralised product data, different retailer structures and different systems in use. The central organisation must provide standardised data that can also be individualised for each retailer. The current processes are confusing and slow.
Our customers value a centralised product information management platform (PIM) that solves these challenges efficiently and on a retailer-specific basis. With this solution, you benefit from:
Our customers value a centralised product information management platform (PIM) that solves these challenges efficiently and on a retailer-specific basis. With this solution, you benefit from:
- Standardised and structured product data in one system
- Individualisation: retailer-specific data, products and prices
- Cost savings and optimised processes for all retailer structures
DIGITAL BUSINESS MODEL FOR HEADQUARTERS & RETAILERS
Finding the right system architecture is a major challenge for many cooperatives. Which shop system suits the specific requirements? How can a buying cooperative be transformed into a selling cooperative? The question also remains: should the solution be implemented as an app or on the web?
In order to remain competitive in the digital age, each cooperative needs its own customised ecosystem - a kind of ‘little Amazon’ for its market segment.
In order to remain competitive in the digital age, each cooperative needs its own customised ecosystem - a kind of ‘little Amazon’ for its market segment.
- Customised system architecture for the requirements of the cooperative
- End customer focus for increased sales and sustainable success
- Customised strategies, concepts and suitable technology solutions for unbounded retail
EXTRANET SOLUTIONS FOR COOPERATIVES
The mapping of various internal areas such as academies, bonus systems and media centres presents many cooperatives with digital challenges. Shareholder management must be digitalised efficiently to ensure smooth processes. How can all these areas be optimally summarised in a digital solution?
A customised extranet solution offers precisely this possibility. Shareholder management can be planned efficiently for all retailer sizes, including bonus systems and purchasing conditions.
A customised extranet solution offers precisely this possibility. Shareholder management can be planned efficiently for all retailer sizes, including bonus systems and purchasing conditions.
- Centralised and individual access to information for each partner
- Efficient digital management of bonus systems, product ranges and training courses
- Flexible shareholder management for larger and smaller retailers
AREA OF TENSION - END CUSTOMER, RETAILER, INDUSTRY
Cooperatives often face the challenge of addressing their different customer groups digitally in the right way: End customers, cooperative members and the industry. The question remains: How can end customer marketing be organised in a targeted and effective way if the focus has so far only been on the cooperative members?
Our CX consulting for cooperatives shows the right way. The key is to put the end customer at the centre of the strategy - not just the cooperative members. An optimised customer experience (CX) creates a connection between all customer groups and ensures targeted, efficient marketing.
Our CX consulting for cooperatives shows the right way. The key is to put the end customer at the centre of the strategy - not just the cooperative members. An optimised customer experience (CX) creates a connection between all customer groups and ensures targeted, efficient marketing.
- End customer-orientated strategies for effective marketing
- Optimised CX for all customer groups: End customers, comrades and suppliers
- Consulting and customised solutions for sustainable digital growth