PROFESSIONAL SPORTS
DIGITAL AGENCY FOR PROFESSIONAL SPORTS CLUBS
- Seamless integration of ticketing, merchandise, content, web TV and CRM for maximum efficiency
- Central management and automated provision of media assets that save time
- Optimisation of fan retention through personalised digital experiences that increase loyalty
TICKETING, MERCHANDISE, CONTENT & WEB TV
In the day-to-day life of a professional sports club, ticketing, merchandise, content, web TV and CRM often run via separate systems, which leads to manual processes and a fragmented fan experience. However, fans expect a seamless journey, from a ticket purchase to a live stream.
The solution is a Digital Experience Platform (DXP). It combines ticketing, merchandise, streaming, CRM and much more on a central platform and optimises all digital touchpoints - for a smooth fan journey and more efficient processes.
The solution is a Digital Experience Platform (DXP). It combines ticketing, merchandise, streaming, CRM and much more on a central platform and optimises all digital touchpoints - for a smooth fan journey and more efficient processes.
- Seamless integration of ticketing, merchandise, content and web TV
- One platform for all digital touchpoints
- Improved customer experience through a centralised control system
CUSTOMER CENTRICITY WITH A CUSTOMER DATA PLATFORM
Professional sports clubs must not only engage fans online, but also ensure their long-term retention - including integration of the point of sale (POS). Fans expect personalised experiences across all channels, but often lack a central solution for the efficient use of fan data.
A customer data platform (CDP) is the solution at this point. It manages fan data within a centralised system and enables a targeted approach. The integration of POS and membership programmes creates a networked fan experience that inspires and retains fans.
A customer data platform (CDP) is the solution at this point. It manages fan data within a centralised system and enables a targeted approach. The integration of POS and membership programmes creates a networked fan experience that inspires and retains fans.
- Centralised management and targeted approach through a CDP
- Seamless connection of online and offline touchpoints
- Effective member loyalty programmes for sustainable success
OPTIMAL MEDIA MARKETING WITH DIGITAL ASSET MANAGEMENT
Professional sports clubs manage numerous media assets such as images and videos on a daily basis, which are often scattered and difficult to access. There is no centralised solution for efficient file storage and for keeping track of authorisations.
A digital asset management (DAM) platform offers the ultimate solution. It manages media in one centralised system, maintains metadata, converts file formats and monitors usage rights - all on one platform.
A digital asset management (DAM) platform offers the ultimate solution. It manages media in one centralised system, maintains metadata, converts file formats and monitors usage rights - all on one platform.
- Centralised management of all media assets with metadata and rights monitoring
- Automatic file conversion and provision
- Efficient workflow management for smooth processes
EFFICIENT SPONSORING PARTNERSHIP MANAGEMENT
Professional sports clubs and sponsors often face challenges: Agreements are made across many channels, the performance of sponsorships is difficult to measure and the integration of the brand on various platforms requires a great deal of coordination.
A digital platform or app offers the solution here. It centralises all sponsorship activities, enables smooth communication and provides real-time KPI dashboards to analyse performance.
A digital platform or app offers the solution here. It centralises all sponsorship activities, enables smooth communication and provides real-time KPI dashboards to analyse performance.
- Centralised management of sponsorship activities
- Smooth integration of brands across all channels
- Real-time reporting for transparent performance measurement
PROFESSIONAL SPORTS DIGITISATION
LONG-TERM PARTNERSHIP WITH VFB STUTTGART
For us, one project is not the end, but the beginning. Our goal is to write a long-term digital success story together with VfB Stuttgart. Following the successful website relaunch with Shopware, the native app and the integrated ticketing and merchandising system, the next step now follows: the introduction of a digital experience platform.
VFB STUTTGART
SUCCESSFUL TOGETHER. DIGITAL MILESTONES.
- Website relaunch with Shopware and a native app:
New, emotional design and optimised customer journey, as well as development of the VfB app for real fans.
- Ticketing and merchandising in one system:
Relaunch with a joint shopping cart for ticketing and merchandising - all in one purchasing process.
- Digital Experience Platform:
Introduction of a digital experience platform for seamless content optimisation and integration.
