In the day-to-day life of a professional sports club, ticketing, merchandise, content, web TV and CRM often run via separate systems, which leads to manual processes and a fragmented fan experience. However, fans expect a seamless journey, from a ticket purchase to a live stream.
The solution is a Digital Experience Platform (DXP). It combines ticketing, merchandise, streaming, CRM and much more on a central platform and optimises all digital touchpoints - for a smooth fan journey and more efficient processes.
- Seamless integration of ticketing, merchandise, content and web TV
- One platform for all digital touchpoints
- Improved customer experience through a centralised control system