eine Hand hält ein Handy, aus dem ein Ticket rausspringt
TICKETING, MERCHANDISE, CONTENT & WEB TV 
In the day-to-day life of a professional sports club, ticketing, merchandise, content, web TV and CRM often run via separate systems, which leads to manual processes and a fragmented fan experience. However, fans expect a seamless journey, from a ticket purchase to a live stream.

The solution is a Digital Experience Platform (DXP). It combines ticketing, merchandise, streaming, CRM and much more on a central platform and optimises all digital touchpoints - for a smooth fan journey and more efficient processes.
 
  • Seamless integration of ticketing, merchandise, content and web TV
  • One platform for all digital touchpoints
  • Improved customer experience through a centralised control system
Fußballmannschaft steht im Kreis auf dem Fußballfeld, rosa Rauch im Hintergrund
CUSTOMER CENTRICITY WITH A CUSTOMER DATA PLATFORM
Professional sports clubs must not only engage fans online, but also ensure their long-term retention - including integration of the point of sale (POS). Fans expect personalised experiences across all channels, but often lack a central solution for the efficient use of fan data.

A customer data platform (CDP) is the solution at this point. It manages fan data within a centralised system and enables a targeted approach. The integration of POS and membership programmes creates a networked fan experience that inspires and retains fans.
 
  • Centralised management and targeted approach through a CDP
  • Seamless connection of online and offline touchpoints
  • Effective member loyalty programmes for sustainable success
Fußballfans jubeln auf den Tribünen beim Fußballspiel
OPTIMAL MEDIA MARKETING WITH DIGITAL ASSET MANAGEMENT
Professional sports clubs manage numerous media assets such as images and videos on a daily basis, which are often scattered and difficult to access. There is no centralised solution for efficient file storage and for keeping track of authorisations.

A digital asset management (DAM) platform offers the ultimate solution. It manages media in one centralised system, maintains metadata, converts file formats and monitors usage rights - all on one platform.
 
  • Centralised management of all media assets with metadata and rights monitoring
  • Automatic file conversion and provision
  • Efficient workflow management for smooth processes
Rennsportler rennt auf der Bahn
EFFICIENT SPONSORING PARTNERSHIP MANAGEMENT
Professional sports clubs and sponsors often face challenges: Agreements are made across many channels, the performance of sponsorships is difficult to measure and the integration of the brand on various platforms requires a great deal of coordination.

A digital platform or app offers the solution here. It centralises all sponsorship activities, enables smooth communication and provides real-time KPI dashboards to analyse performance.
 
  • Centralised management of sponsorship activities
  • Smooth integration of brands across all channels
  • Real-time reporting for transparent performance measurement
VFB STUTTGART

SUCCESSFUL TOGETHER. DIGITAL MILESTONES.

  1. Website relaunch with Shopware and a native app: 
    New, emotional design and optimised customer journey, as well as development of the VfB app for real fans.
     
  2. Ticketing and merchandising in one system:
    Relaunch with a joint shopping cart for ticketing and merchandising - all in one purchasing process.
     
  3. Digital Experience Platform: 
    Introduction of a digital experience platform for seamless content optimisation and integration.
CONTACT US FOR MORE INFORMATION!

GET IN CONTACT

TALK TO US ABOUT YOUR PROJECT
GEORG SCHMÜCK

Senior Sales & Partner Manager

info@netformic.com

+49 711 826521

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