B2B COMMERCE & PIMCORE INTEGRATION

CENTRALIZING FIREARM PRODUCT DATA FOR DEALERS WITH PIMCORE

Managing more than 40,000 products for the firearms and shooting sports industry requires accurate and consistent product information. Together with NETFORMIC, Zanders implemented Pimcore as a centralized product information platform for dealers and business partners.
 
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KEY FACTS ZANDERS SPORTING GOODS

TAGETGROUP
Wholesale Dealers & B2B Buyers
INDUSTRY
Sporting Goods Distribution
BUSINESS
National Wholesale Distributor
CORE GOAL
Digital Transformation & Scalable Commerce Operations
TECHNOLOGY
Magento Open Source, Pimcore PIM, Elliott ERP, RabbitMQ, AWS
CHALLENGES

CENTRALIZING PRODUCT INFORMATION FOR FIREARMS

Managing more than 40,000 firearm, ammunition, and outdoor products requires accurate, structured, and up-to-date product information. Zanders needed to replace its legacy Magento 1 platform, establish a centralized PIM, and seamlessly connect product data with ERP and eCommerce systems to better support dealers across the U.S.
 
  • Legacy Magento 1 platform limiting scalability
  • Product information distributed across multiple systems
  • No centralized PIM for 40,000+ firearm and outdoor products
  • Missing integration between Pimcore, ERP, and eCommerce
  • Need for faster product search and dealer access
  • Scalable infrastructure to support future growth
FACING SIMILAR CHALLENGES? LET´S TALK

SOLUTION

We implemented Pimcore as the central Product Information Management platform, creating a single source of truth for more than 40,000 products. By integrating Pimcore with Magento, Elliott ERP, and a modern cloud infrastructure, Zanders can efficiently manage, enrich, and distribute product information across all sales channels. Advanced search capabilities and optimized data structures enable dealers to quickly find the products they need while providing a scalable foundation for future growth.
Commerce Platform Modernization 
Migrated the legacy Magento 1 environment to the latest Magento Open Source platform, creating a scalable, secure, and future-ready foundation for Zanders’ growing B2B business, seamlessly connected with Pimcore for centralized data management.
Centralized Product Data with Pimcore PIM
Implemented Pimcore as a centralized Product Information Management system to consolidate, enrich, and manage product data across departments, establishing a single source of truth for marketing, sales, logistics, and customer-facing channels.
ERP & Business Process Integration
Integrated the Elliott ERP with the commerce platform and PIM, enabling real-time synchronization of inventory, finance, accounting, logistics, and operational data across the organization.
Advanced Search & Product Discovery
Enhanced the buying experience with advanced search capabilities, powered by enriched and structured product data from Pimcore, allowing customers to quickly find products using SKUs, serial numbers, and real-time information.
Mobile Sales & Customer Experience
Developed a custom mobile application connected to Pimcore and Magento, featuring visual product search, order management, inventory visibility, logistics support, and improved communication tools for customers and sales teams.
Enterprise Integration & Performance
Built a RabbitMQ integration architecture connecting Magento, Pimcore, and ERP systems, and migrated the platform to AWS. The result: faster connectivity, greater reliability, stronger security, and page load times reduced from up to 10 seconds to around 2 seconds.
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