SHOPIFY PLUS MIGRATION FAST AND UNCOMPLICATED
SCHNELLE MIGRATION AUF SHOPIFY
FAST MIGRATION TO SHOPIFY
The migration from Magento 1 to Shopify was implemented completely agile according to the MVP approach. For this procedure, the data from the previous Magento online store was imported into the new Shopify store. With the help of an external solution, all data (article data, images, etc.) was transferred seamlessly and error-free. This efficient process does not require any programming or transformation of the data.
For the further implementation of the project, the external logistics company that handles rich & royal's fulfillment had to be connected. An individual interface was built for this purpose, which is implemented as a private app. This runs on its own code base and its own app server, which was set up for rich & royal. The interface was implemented on a php basis. By implementing the specifications of Shopify and PVS, we have enabled the automated order transfer and stock reconciliation processes. Apart from the ERP system for inventory data, prices, etc., Shopify does not use any external systems. Instead, apps from the Shopify ecosystem are integrated. rich & royal relies on a marketing app, among other things, to be able to map the “wish list” feature in the online store. Furthermore, the fashion company uses the workflow engine “Shopify Flow”, which is a central component in the process world of their online business.
SCHNELLE MIGRATION AUF SHOPIFY
FAST MIGRATION TO SHOPIFY
The migration from Magento 1 to Shopify was implemented completely agile according to the MVP approach. For this procedure, the data from the previous Magento online store was imported into the new Shopify store. With the help of an external solution, all data (article data, images, etc.) was transferred seamlessly and error-free. This efficient process does not require any programming or transformation of the data.
For the further implementation of the project, the external logistics company that handles rich & royal's fulfillment had to be connected. An individual interface was built for this purpose, which is implemented as a private app. This runs on its own code base and its own app server, which was set up for rich & royal. The interface was implemented on a php basis. By implementing the specifications of Shopify and PVS, we have enabled the automated order transfer and stock reconciliation processes. Apart from the ERP system for inventory data, prices, etc., Shopify does not use any external systems. Instead, apps from the Shopify ecosystem are integrated. rich & royal relies on a marketing app, among other things, to be able to map the “wish list” feature in the online store. Furthermore, the fashion company uses the workflow engine “Shopify Flow”, which is a central component in the process world of their online business.
VERBESSERTE UX & EMOTIONALE KUNDENANSPRACHE
IMPROVED UX & EMOTIONAL CUSTOMER APPROACH
In order to provide the end customer with more benefits, the new online store gives them inspiring information about new products and trends. rich & royal is saying goodbye to small product images and dull shades of gray. The online store based on Shopify focuses on an emotional and clear approach. Lots of white space and large image formats draw attention to the content and create a clear structure. The emotional image presentation conveys the value of the premium products.
The end customer experiences a better user experience by finding fashion items more quickly thanks to improved filter and sorting options. In addition to the classic navigation via a mega menu and the product categories, it is also possible to filter the selection via color filters (color swatches) and attributes (product tags). Thanks to the responsive design, the end customer now experiences optimal display and usability on both mobile devices and desktops.
VERBESSERTE UX & EMOTIONALE KUNDENANSPRACHE
IMPROVED UX & EMOTIONAL CUSTOMER APPROACH
In order to provide the end customer with more benefits, the new online store gives them inspiring information about new products and trends. rich & royal is saying goodbye to small product images and dull shades of gray. The online store based on Shopify focuses on an emotional and clear approach. Lots of white space and large image formats draw attention to the content and create a clear structure. The emotional image presentation conveys the value of the premium products.
The end customer experiences a better user experience by finding fashion items more quickly thanks to improved filter and sorting options. In addition to the classic navigation via a mega menu and the product categories, it is also possible to filter the selection via color filters (color swatches) and attributes (product tags). Thanks to the responsive design, the end customer now experiences optimal display and usability on both mobile devices and desktops.
Tina Sander-Reich, richandroyal.de
