| 04.09.2025
A DISTRIBUTOR STORY: ERP VS. PIM FOR PERSONALIZED OMNI-CHANNEL SALES & MARKETING
The roundtable discussion highlighted the limitations of ERP systems in managing complex product data and the advantages of implementing a PIM like Pimcore. Superior Communications shared how PIM enabled scalable product taxonomies, better merchandising of discontinued or alternative products, richer search functionality, and workflow automation to improve efficiency and customer experience. Overall, the conversation emphasized that strong master data structures and PIM-driven automation are essential for scalable, customer-focused B2B eCommerce.