B2B Commerce 2025: How Your Business benefits from Digitalization

#Strategy #B2B #Data Management

B2B COMMERCE 2025: HOW YOUR BUSINESS BENEFITS FROM DIGITALIZATION

By NETFORMIC | 20.01.2025

But B2B isn’t just “B2C with larger shopping carts.” There are specific challenges that make digital commerce between business customers more complex. That’s where NETFORMIC comes in as a digital agency: We help businesses automate their processes and sell smarter.

WHY B2B COMMERCE NEEDS A DIGITAL REVOLUTION

B2B transactions are often more complex than B2C.
Businesses don’t just sell products – they also manage price negotiations, ordering processes, and long-term customer relationships. An outdated system can quickly become a growth killer.

EXCLUSIVE: THE B2B TREND REPORT 2025

The future of B2B e-commerce is digital, automated, and customer-centric. But what developments will truly matter in 2025?

The B2B Trend Report 2025 from Shopware reveals the key strategies, technologies, and success factors shaping the future. As a Shopware Platinum Partner, NETFORMIC understands the challenges of B2B commerce inside out – and helps businesses find the right digital solutions to stay ahead.

FREE B2B TREND REPORT

CHALLENGES IN B2B E-COMMERCE

Here are the biggest challenges in B2B e-commerce – and how we solve them:

#01

FINALLY MANAGE BUSINESS CUSTOMER RELATIONSHIPS DIGITALLY

Many B2B companies still rely on Excel sheets, PDFs, or even fax orders.
It’s slow, error-prone, and costly.

Our solution:

Digital customer portals where buyers can manage orders, invoices, and contracts themselves
Automated workflows to speed up approval and authorization processes
CRM integration to centrally manage customer contacts, negotiations, and purchase history

The result: Fewer emails, faster deals, and happier customers.

#02

EASILY MANAGE NEGOTIATED DISCOUNTS AND CUSTOM PRICING

In B2B, there’s no such thing as “one-size-fits-all” pricing.
Companies negotiate custom terms based on volume, annual spend, or special agreements.

Our solution:

Automated pricing rules that display the right discounts for each customer
Customer-specific quotes stored and updated directly in the shop
Dynamic pricing that factors in order quantities and contract terms

The result: Fewer back-and-forth negotiations, clear pricing, and satisfied buyers.

#03

SMART RULES FOR ORDERS AND PURCHASE COMMITMENTS

Many B2B customers follow strict rules on how, when, and how much they’re allowed to order – including minimum quantities or fixed delivery intervals.

Our solution:

Automated purchasing rules that factor in order volume, minimum quantities, and delivery schedules
Subscription models for recurring orders to streamline the process
Order history & favorites lists so customers don’t have to start from scratch every time

The result: Simpler processes with no need for manual checks.

#04

MAKE MANUFACTURER-CUSTOMER RELATIONSHIPS MORE EFFICIENT

In B2C, everything runs through online shops or marketplaces.
In B2B, it’s more complex: manufacturers and distributors often need to account for individual contracts and special terms.

Our solution:

Direct manufacturer integration so distributors can place orders without detours
Centralized platforms that consolidate ordering, invoicing, and availability
Transparent communication that eliminates the need for follow-up emails or phone calls

The result: Faster orders, fewer misunderstandings, and increased revenue.

#05

SMART CRM: UNDERSTAND YOUR CUSTOMERS BETTER

A solid CRM system is essential in B2B. It helps businesses engage customers on a personal level and drive additional sales.

Our solution:

Automated upsell suggestions based on past purchases
Customer-specific product recommendations tailored to real needs
In-depth purchase analytics to trigger targeted discounts or special offers

The result: Higher revenue per customer and long-term business relationships.

#06

REPLACE FAX, PDFS, AND PHONE CALLS WITH SMART AUTOMATION

Many orders still come through via fax, PDFs, or phone calls.
That wastes valuable time – for both vendors and customers.

Our solution:

Fully digital order processes – no paperwork, no delays
Automated order confirmations & invoices, so customers are instantly informed
Self-service portals where customers can check delivery times, prices, and availability online

The result: Faster orders, fewer errors, and less manual work.

#07

LEVERAGE B2B MARKETPLACES AS A GROWTH DRIVER

A B2B marketplace works like a “meta-company” – combining offers from multiple manufacturers and distributors on one central platform.

Our solution:

Integration with existing marketplaces to open up new sales channels
Custom marketplace models for businesses that want to become aggregators themselves
Data-driven optimization to maximize reach and revenue

The result: Reach new customers, automate processes, and boost sales.

WHY NETFORMIC IS YOUR IDEAL PARTNER IN B2B COMMERCE

With over 20 years of experience in digital commerce, we've successfully guided countless B2B companies through their transformation. Our clients value us for:

Technological Excellence: We work with proven solutions like Shopware, PIM systems, and API-driven platforms.
Tailored Strategies: No off-the-shelf approaches – we develop custom concepts for every client.
Long-Term Partnership: From strategy to ongoing optimization, we’re by your side every step of the way.

FREE B2B CONSULTING

SUCCESSFUL B2B PROJECTS WITH NETFORMIC

TEST ENGENEERING

SHOPWARE 6 MIGRATION: CONTENT & COMMERCE IN B2B

Customized customer experience with a comprehensive service and consulting offering.
Our project scope: From digital strategy to a successful migration to Shopware 6.

TO DATATECH

FURNITURE

DATA POWER REDEFINED WITH A PIM SYSTEM

Agile implementation of Pimcore to create centralized product worlds, unified data flows, seamless performance, and maximum value for the GARANT Group and its 1,800 partners.

TO GARANT GROUP

SPORT/OUTDOOR

SUCCESSFUL BUILDOUT OF A B2B BRAND WITH ITS OWN ONLINE SHOP

The new B2B brand shines with a Shopware 6 online shop. Digital excellence is achieved through seamless integration with SAP and the digital service hub.

TO FIT E-BIKE

CONCLUSION: START YOUR DIGITAL FUTURE NOW!

B2B commerce is evolving faster than ever.
Companies that invest in digitalization now will reap long-term benefits. With NETFORMIC as your B2B e-commerce partner, you’ll get the best solutions to build a successful future.

Download the B2B Trend Report 2025 now and gain a powerful competitive edge!

FREE DOWNLOAD | B2B TREND REPORT

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NETFORMIC

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