KEY FACTS FREUDENBERG & Co. KG

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TARGET GROUP
B2B
INDUSTRY
Technical products / textiles
BUSINESS
Global technology company with 40 market segments
CORE GOAL
International scalable B2B platform
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IT TECHNOLOGIES
Shopware 6, Pimcore

INTERNATIONAL B2B PLATFORM

Freudenberg - creative technical solutions of excellent quality, in a thousand demanding applications - from cars to power plant turbines, from men's jackets to cleaning robots. Active in 60 countries with 51,000 employees worldwide. Guided by the mission to shape the future sustainably through efficient, increasingly digitalized processes with sophisticated services, the goal was to create a direct, fast and uncomplicated shopping experience for business customers in selected countries. 

OUR TASK

The aim of the project was to enable registered B2B customers of Freudenberg in 14 selected countries to receive comprehensive product information, availability displays and samples on a B2B platform at any time, according to their needs. By means of a digital product catalog, users who are not logged in were also to be given the opportunity to obtain information about Freudenberg's extensive product range, e.g. through offers. The strategic goals were the automation of existing sales processes and flexible expandability.

THE IDEA

For the entry into e-commerce an international rollout of a B2B e-commerce system is to take place. The approx. 2,000 articles including variants are to be efficiently maintained via a PIM system and displayed without any problems. In order to meet the needs of B2B customers, customer-specific prices, sample articles and data sheets are to be displayed. An order split is offered in order to optimally map two warehouses in the online store. Existing sales processes will be automated in the future. For sustainable digitization the systems must be flexibly expandable. 

THE IMPLEMENTATION

THE RESULT

 
With this project, Freudenberg's Apparel Business Unit successfully launches a B2B platform for all segments of the apparel industry, making it the first European B2B online store in the textile sector.


TO THE FREUDENBERG ONLINE STORE

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CINDY WILFERT

Director Customer Success

E-mail: cindy.wilfert@netformic.com

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