PAVING THE WAY FOR THE DIGITAL FUTURE
Nordwest Mediengruppe - the world of media is constantly changing and the pressure on the publishing world is growing continuously. Thus, publishers have to say goodbye to once established logics of success of the print business and set the course for the digital future.
The media company in the Northwest Lower Saxony region is actively embracing change. In response to the changed market situation the Nordwest Mediengruppe and its Northwest Newspaper Publishing and Management Company (Nordwest-Zeitung Verlags- und Verwaltungsgesellschaft mbH - NWZ for short) are diversifying their service portfolio to compensate for risks in their core business.
OUR TASK
With a digital marketplace for local products and services, the previous core business is to be refinanced and the change into the digital age is to take place.
THE IDEA
THE IMPLEMENTATION
GENERAL
All connected retailers can present themselves to customers via their own content page. Customers can access the personalized pages via their products and services. Via the backend, each merchant has access to their own "merchant portal" where they can manage their articles and orders. Product data maintenance and administration of the merchant portal are mapped via Spryker. For the master data maintenance NWZ offers a support, where the articles of the merchants are maintained regarding texts, images etc..
GENERAL
All connected retailers can present themselves to customers via their own content page. Customers can access the personalized pages via their products and services. Via the backend, each merchant has access to their own "merchant portal" where they can manage their articles and orders. Product data maintenance and administration of the merchant portal are mapped via Spryker. For the master data maintenance NWZ offers a support, where the articles of the merchants are maintained regarding texts, images etc..
HEADLESS CMS & PAYMENT
We have integrated MANGOPAY as a payment solution for marketplaces. This allows mixed shopping carts to be mapped, and different payment options can also be offered. The Northwest Shop offers the most commonly used local payment methods, such as instant bank transfer, Giropay and prepayment.
HEADLESS CMS & PAYMENT
We have integrated MANGOPAY as a payment solution for marketplaces. This allows mixed shopping carts to be mapped, and different payment options can also be offered. The Northwest Shop offers the most commonly used local payment methods, such as instant bank transfer, Giropay and prepayment.
"With our marketplace we offer high-quality products with a Nordic soul from the region in addition to our publishing products and enable people to feel closely connected to the Northwest. We developed the vision for this together with NETFORMIC using the C.L.U.B. workshop method. The subsequent technical implementation via Spryker and Pimcore was exactly the right choice for us, as it allows us to easily expand and quickly connect new merchants."
"With our marketplace we offer high-quality products with a Nordic soul from the region in addition to our publishing products and enable people to feel closely connected to the Northwest. We developed the vision for this together with NETFORMIC using the C.L.U.B. workshop method. The subsequent technical implementation via Spryker and Pimcore was exactly the right choice for us, as it allows us to easily expand and quickly connect new merchants."
THE RESULT