Freudenberg - creative technical solutions of excellent quality, in a thousand demanding applications - from cars to power plant turbines, from men's jackets to cleaning robots. Active in 60 countries with 51,000 employees worldwide. Guided by the mission to shape the future sustainably through efficient, increasingly digitalized processes with sophisticated services, the goal was to create a direct, fast and uncomplicated shopping experience for business customers in selected countries. 

For the entry into e-commerce an international rollout of a B2B e-commerce system is to take place. The approx. 2,000 articles including variants are to be efficiently maintained via a PIM system and displayed without any problems. In order to meet the needs of B2B customers, customer-specific prices, sample articles and data sheets are to be displayed. An order split is offered in order to optimally map two warehouses in the online store. Existing sales processes will be automated in the future. For sustainable digitization the systems must be flexibly expandable.