DIGITAL REVOLUTION: NORDWEST STORE MARKETPLACE

Nordwest Mediengruppe - the world of media is constantly changing and the pressure on the publishing world is growing continuously. Thus, publishers have to say goodbye to once established logics of success of the print business and set the course for the digital future.

The media company in the Northwest Lower Saxony region is actively embracing change. In response to the changed market situation the Nordwest Mediengruppe and its Northwest Newspaper Publishing and Management Company (Nordwest-Zeitung Verlags- und Verwaltungsgesellschaft mbH - NWZ for short) are diversifying their service portfolio to compensate for risks in their core business.

The digital marketplace strategically focuses on regionality with its offerings. This makes it possible to play off unique selling points perfectly, because large players like amazon have few regional and local offerings. The company's own logistics in the region enable additional services in the local environment. In addition, the existing reach of the core business is to be used optimally for the new digital business model. Previous subscription models have resulted in a high level of trust and many existing customers. In addition, NWZ benefits from the advertising business, which brings the best contacts to potential marketplace participants. The marketplace offering is aimed at the B2C target group. In addition to affiliated retailers, NWZ would also like to sell items via this sales channel. In order to prevent a price war there will initially be only one dealer per product or service.