DIGITAL STRATEGY

As a digital agency, we create the necessary basis with a suitable digital strategy so that your business model can hold its own against the competition and be successful in the long term. It leads directly to a special digital offer of product, service and service with an individual competitive advantage. Our digital strategy includes service modules that can be individually combined:
 
  • DIGITAL BUSINESS MODELS
    There are many possibilities and measures for digital business models - together we will design the right digital business model for you. 
  • DIGITAL SALES STRATEGY
    The focus of every sales strategy is the customer experience. We create new digital sales opportunities for you and digitally rethink existing processes.
  • MARKETING STRATEGY
    With a sophisticated marketing strategy framework, we always analyze and interpret customer-centric measures for all digital channels and give you appropriate recommendations for action.
  • CUSTOMER EXPERIENCE
    We design an all-round positive and inspiring user experience for your target group during every phase and across all touchpoints.
  • IDEAS WORKSHOP
    We offer you sustainable, innovative and creative impulses and thought-provoking ideas out of the box to strengthen your competitiveness.

UX DESIGN

As a UX design agency, we simplify complex processes to guide users quickly, intuitively and enthusiastically to their desired destination. In doing so, the positive user experience is in the foreground. Whether platforms, web services or apps - we deal with the needs of users to design and improve products and services in a user-friendly way. Creating a UX design consists of four process phases:
 
  1. USE CASES
    Deriving relevant and needs-based use cases based on personas and target group analysis.
  2. ROUGH CONCEPT
    In the rough concept we design the navigation concept, the sitemap, a usability concept as well as relevant touchpoints and features according to the target group.
  3. FINE CONCEPT
    In the following fine concept we work out the details and develop the UX design based on a stringent, sustainable design system.
  4. TEST & GO LIVE
    In the final phase, we put the UX design into operation, consisting of the elements visual, interaction, content and function. Finally, the interface is tested and optimized.

A UX design consists of interactive process steps that are continuously tested and optimized to achieve the best result. Based on observations, analyses and user tests, the implemented UX design can be continuously improved.

PROCESSES, DATA & TECHNOLOGIES

We solve complex IT and data infrastructures intelligently and sustainably. For your digital commerce, we create lean processes, clean data and rely on future-proof and flexible technologies. We ensure that your components interact smoothly with each other and exchange data - from store systems to PIM, ERP and CRM systems as well as payment. Because we are your agile data agency. With a holistic understanding, we offer you the right solutions:
 
  • REQUIREMENTS WORKSHOP
    In a joint exchange, we record your requirements and the target image.
  • SYSTEM LANDSCAPE
    Based on the requirements and the defined target image, we analyze, model and optimize the existing IT infrastructure and business processes. In doing so, we check which technologies and frameworks are best suited for your business requirements. Within the system architecture, we interlock technical systems intelligently, efficiently and scalably.
  • DATA AND PROCESSES
    With our expert know-how we simplify digital processes, advise on data management as well as data and process automation and ensure an excellent user experience.

DEVELOPMENT

As a software agency, we work in an agile way to achieve maximum value for you. Through our process model based on Scrum and Kanban, we work with a structured framework for project management of agile software development. In the development process, we work together to ensure a smooth flow and absolute project transparency. Our agile way of working explained in a nutshell:

ROLES IN OUR TEAM
  • The Product Owner is responsible for defining and prioritizing the requirements and functional scope of the product.  
  • The Proxy Product Owner represents the client to the best of their knowledge and prevents informal discrepancies from arising between the client and the development team.
  • The team additionally consists of Developer, UX and UI.

AGILE WORKFLOW
  • The prioritized product backlog includes tickets with all requirements for the final product.
  • In the subsequent sprint planning the sprint backlog is defined. It contains tickets for the next sprint.
  • A Daily Scrum Meeting is held for each Sprint in order to work effectively and to identify obstacles in good time.
  • Subsequently, the completed work is reviewed in the Sprint Review.
  • Afterwards, the Sprint Retrospective assesses what could be improved in the next Sprint.

WE STEP IN WHERE YOU ARE AND WHERE NEED SUPPORT!

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CONSULTING: SALES STRATEGY & BUSINESS MODEL
What & Why: Alignment & strategic basis
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CONSULTING WORKSHOP: BUSINESS VALUE
Individual value: We turn a store into your store
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REQUIREMENTS WORKSHOP: PROCESSES, DATA & TECHNOLOGY
With what & how: Framework from different building blocks
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 AGILE
DEVELOPMENT
Implementation starts with prioritized backlog for MVP

WE MAKE DIGITAL BUSINESS MODELS GROW

No matter what digital project you want to push forward. We love digital commerce in all its facets and are always your proactive contact in an advisory, creative, innovative, organizational and technical capacity and always the right agency for you.
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B2C & D2C E-COMMERCE
We talk about the right strategy, go-to-market and then implement your B2C or D2C project individually for you. No matter if it is an agile MVP or a complex integration into existing systems and processes.
Menschen stehen vor dem B2B Shop
B2B E-COMMERCE
You want to digitally transform your B2B business model or further develop and optimize your existing B2B platform? With a lot of experience in different B2B models, we will find the right technology for you.
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DIGITAL MARKETPLACE
You want to implement a digital marketplace that inspires your target group? Then you've come to the right place. As e-commerce experts with more than 20 years of experience, we know exactly the challenges and special features of this business model.

OUR TECHNOLOGY SERVICES AT A GLANCE


As an e-commerce agency, we use a variety of modern and sustainable technologies to create customized solutions for your business and achieve your e-commerce goals.
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E-COMMERCE / PLATFORMS

Together we will find the right store system for your business, based on your business model, requirements, internal processes and customer needs.
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PIM / DAM / CMS

Data chaos? Not with us. We bring structure to your product and media data and reduce the maintenance effort.

 

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ERP

Optimize internal and logistical processes and make them more efficient: The right ERP system makes it possible.
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SEARCH ENGINES

A basis for a good user experience. We help you set up a fast and accurate search function that drives up your conversions.
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CRM

Clear view on the customer! Increase customer satisfaction, customer retention and sales success with the optimal CRM system for your business.
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CLOUD WEBHOSTING

Cloud web hosting offers great advantages like cost savings, high scalability and data security. Find your customized solution with us!

GET IN CONTACT

TALK TO US ABOUT YOUR ONLINE STORE
CINDY WILFERT

Director Customer Success

E-mail: cindy.wilfert@netformic.com

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