SYMBIOSIS OF ONLINE AND OFFLINE WORLD
POTENTIAL CUSTOMER JOURNEY OF A SESSION CUSTOMER, WHICH IS TO BE MAPPED AS BEST AS POSSIBLE VIA THE NEW ONLINE STORE:
Sandra wants to buy an electric guitar for about 1200 euros. Among other things, she informs herself on Youtube about possible models and comes across the session channel. There she finds many interesting test reports and valuable experiences. She is redirected to the website and her desired model is even available. But Sandra hesitates at this purchase price - just order a musical instrument over the Internet? She wants to leave the website and go to a local music store, but then sees that she can easily make a 30-minute appointment directly online. In Frankfurt, only 25 minutes away from her, the good piece is even in stock and there are dozens of comparison models.
She makes an on-site appointment and so is directed through Youtube via the website finally to a branch. She buys the guitar there and then conveniently orders accessories via the store.
Head of e-commerce, session
The cooperation with Netformic was characterized by joint solutions from the very beginning. We always discussed things together, looked for the best solution and found and implemented it! Everyone in the team always had the customer's perspective and the goal in mind. That's what makes it fun!
CONCLUSION
Head of e-commerce, session
With the new store we created a way to create completely different shopping worlds for our customers, regardless of whether they want to browse by category, brand or product. We needed a store that allows our customers to do everything: research online, buy, order by phone or e-mail, or plan their store visit with the store as a digital shop window. We have fulfilled this requirement very well with NETFORMIC and will continue to work on it together.
