- Centralized Store Management: All stores are controlled through a single backend, making operation and management more efficient.
- Centralized Data Management: All product, customer, and order data can be uniformly managed and synchronized.
- Flexible B2B & D2C Integration: Individual pricing tiers for end customers and business customers within a centrally managed system.
- International Scalability: New markets or regions can be entered without the need to build an entirely new infrastructure.
- Efficient Maintenance & Updates: Changes and updates only need to be implemented once and apply to all country-specific stores.
- Cost Savings: All implementations, functions, and designs can be used across different country stores, which reduces costs.
- Performance: Shopify's powerful infrastructure ensures optimal loading speeds and stability.
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SHOPIFY PLUS | CASE STUDY MOTOGADGET
YOUR DRIVE FOR BUSINESS GROWTH:
SHOPIFY PLUS
Discover how motogadget accelerates its motorcycle equipment business with Shopify:
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- International expansion with Shopify Plus Multistore
- Growth through third-party assortment integration
- Smart B2B & B2C differentiation
GROWTH DRIVER #01
INTERNATIONAL EXPANSION WITH SHOPIFY PLUS EXPANSION STORES
- Shopify Multistore System – A Powerful & Flexible Solution for Managing Multiple Country Stores
- Country Stores: Currently operating five online stores across Europe.
- Scalability: Flexible setup allowing for further expansion.
- Multi-Currency & Multi-Language Support: Shopify Plus enables seamless management of different currencies, languages, and tax rates.
- Automated Translation: A combination of automated translations and manually optimized SEO texts ensures speed and flexibility.
- International Store Locator: Implementation of a global dealer search feature.
- Worldwide Shipping: Integration with logistics solutions for international shipping via DPD, UPS, DHL, and FedEx.
GROWTH DRIVER #02
B2B & D2C - EFFICIENT CUSTOMER SEGMENTATION IN SHOPIFY PLUS
- Custom Pricing for B2B & D2C: Motogadget can define different pricing models for end customers and business customers (e.g., gross/net prices).
- Automated Customer Tagging: Automatically classifies business and end customers.
- B2B Tiered Pricing: Different pricing levels based on dealer agreements and contract partners.
- Customized Contact Forms: Separate forms for dealer inquiries, support, sales, and partnerships.
- Dedicated B2B Store: Within the Shopify Plus Multistore System, a separate B2B store can be set up with individual pricing, dealer discounts, and tailored B2B order processes.
GROWTH DRIVER #03
PRODUCT RANGE EXPANSION FOR INCREASED TRAFFIC
- Integration of Third-Party Products: Expanding the product portfolio attracts new customers to the shop.
- Shop Restructuring: Improved usability leads to higher conversion rates.
- Enhanced Product Discoverability: Categorization into themed sections such as Parts, Workshops (workshop equipment), and Adventure improves navigation.
- Exclusive Brand Sections: Each brand gets a dedicated store area in addition to the overall product assortment.
WHY SHOPIFY PLUS?
PERFORMANT MULTISTORE SYSTEM WITH SHOPIFY PLUS
Shopify provides a powerful, flexible, and user-friendly platform for growth-oriented businesses. With the multistore focus of Shopify+, it also centralizes and simplifies the management of all data in the backend. The central data management, easy scalability, extensive customization options, and seamless integration of various systems make Shopify Plus the ideal choice for Motogadget. Thanks to its intuitive operation and optimized structures and processes, both B2B and D2C business models can be efficiently implemented – and that on an international level.
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SPOTLIGHT
YOUR ADVANTAGES WITH A SHOPIFY PLUS MULTISTORE
The multistore approach with Shopify Plus enables global expansion with locally optimized shops, without the complexity and administrative effort associated with managing individual online stores. Different target groups and markets can be served with custom currencies, languages, and assortments. With the Shopify Plus solution, motogadget benefits from the following advantages:
