KEY FACTS NUBERT

Menschen, die miteinander arbeiten

TARGET GROUP

B2C

INDUSTRY

HiFi und Audio

BUSINESS

D2C

CORE GOAL

Realistically present complex technical features & high-quality workmanship of hi-fi products online
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TECHNOLOGIES

rooom Enterprise Metaverse Solution
PROJECT OVERVIEW

GOALS & CHALLENGES

Goals:
  • Products should be presented as realistically as possible.
  • Create a unique product experience that does justice to the premium products.
Challenges:
  • Communicate the various application options, complex technical features and the high quality and attention to detail of hi-fi products online in an understandable way.
  • Products cannot be physically perceived online, but should be experienced as realistically as possible.
  • Long picture galleries are not user-friendly and too annoying to click through.
OUR APPROACH

INTEGRATION OF ROOOM FÜR 3D AND AR VIEWS

Why rooom?
  • Innovative Enterprise Metaverse technology for impressive product visualisations in 3D and AR.
  • Realistic and comprehensible presentation of hi-fi products from all angles.
  • Conveying the high product quality, technical features and all details.
  • Improvement of the customer experience by experiencing the products first-hand.
  • Efficient and seamless integration into the Shopware backend.

PROJECT PROCESS WITH NUBERT

1. CONSULTING

Consulting on the creation of suitable 3D data for rooom.
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2. UX DESIGN

Design and layout for the 3D presentation by our UX experts.
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3. TECHNICAL CONNECTION

Technical connection between rooom and Shopware 6. Upload of finished 3D models to rooom.
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 4. CUSTOMISING 

Development of a custom field in Shopware that enables Nubert to independently integrate the 3D objects directly into Shopware. Playout of the files in the shop frontend.

‘With rooom we have found an excellent solution to present products realistically. With the support of rooom and the professional support of NETFORMIC, the integration into our system went smoothly, which made the whole process much easier and enabled us to take our product presentation to a new level. We are delighted with the possibilities that rooom offers us and would like to thank NETFORIMC for the successful implementation!’

ISABEL LASSMANN

Head of E-Commerce, Nubert electronic GmbH

SPOTLIGHT

DIGITAL SHOPPING EXPERIENCES WITH ROOOM

  • Project duration: 6 weeks
  • Selected hi-fi products can be viewed in 3D via the product detail page and positioned anywhere within your own four walls using AR.
  • HiFi products can be viewed in all available colours with a colour switch function.
VIEW 3D PRESENTATION IN THE ONLINE SHOP

'When you project products into your environment at home via augmented reality, you have a completely different feeling for the size and colour. Another important factor for online shop operators is of course that this product presentation reduces return rates.’

ANNELIE HERRMANN

Director of Sales, rooom AG

THE RESULT

  • With the 3D and AR functions, we were able to create an enhanced product experience that goes far beyond the classic product presentation via images and text descriptions.
  • Through innovative 3D product presentations and customised AR experiences, Nubert offers an unparalleled shopping experience that is specially tailored to the requirements of the premium segment.
  • The 3D visualisations can now be used directly on the product detail page and seamlessly without the customer losing focus on completing the purchase.
  • The 3D visualisations and AR integration provide a realistic preview that accelerates purchasing decisions and increases customer satisfaction.
  • Nubert's detailed products can not only be better described and visualised, but also bring the product experience very close to the customer in a simple and playful way.


TO THE NUBERT ONLINE SHOP

GET IN CONTACT

TALK TO US ABOUT YOUR PROJECT
CINDY WILFERT

DIRECTOR NORTH AMERICA

E-mail: info@netformic.com

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