E-Zeitung von Nordwest Mediengruppe auf dem Tablet.
NORDWEST STORE

DIGITAL REVOLUTION: NORDWEST STORE MARKETPLACE

From Print to Power - 72 merchants successfully connected to Spryker marketplace. Personalised pages, easy maintenance, Pimcore & MANGOPAY for unbeatable experience.
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KEY FACTS NORDWEST SHOP

Menschen, die miteinander arbeiten
TARGET GROUP
B2C
INDUSTRY
Publishing
BUSINESS
Marketplace
CORE GOAL
Establishment of a national B2C marketplace
Pink Icon mit Chip
IT TECHNOLOGIES
Spryker, Pimcore, elasticsearch

PAVING THE WAY FOR THE DIGITAL FUTURE


Nordwest Mediengruppe - the world of media is constantly changing and the pressure on the publishing world is growing continuously. Thus, publishers have to say goodbye to once established logics of success of the print business and set the course for the digital future.

The media company in the Northwest Lower Saxony region is actively embracing change. In response to the changed market situation the Nordwest Mediengruppe and its Northwest Newspaper Publishing and Management Company (Nordwest-Zeitung Verlags- und Verwaltungsgesellschaft mbH - NWZ for short) are diversifying their service portfolio to compensate for risks in their core business.

OUR TASK

The group of companies has long been more than just a news provider. They are burning to accompany people in the Northwest through the day with up-to-date and relevant services, and to do so in a more digital, technical and personal way.

With a digital marketplace for local products and services, the previous core business is to be refinanced and the change into the digital age is to take place.

THE IDEA

The digital marketplace strategically focuses on regionality with its offerings. This makes it possible to play off unique selling points perfectly, because large players like amazon have few regional and local offerings. The company's own logistics in the region enable additional services in the local environment. In addition, the existing reach of the core business is to be used optimally for the new digital business model. Previous subscription models have resulted in a high level of trust and many existing customers. In addition, NWZ benefits from the advertising business, which brings the best contacts to potential marketplace participants. The marketplace offering is aimed at the B2C target group. In addition to affiliated retailers, NWZ would also like to sell items via this sales channel. In order to prevent a price war there will initially be only one dealer per product or service.

THE IMPLEMENTATION

STEPHANIE VON UNRUH

Managing Director, Northwest Media Group

"With our marketplace we offer high-quality products with a Nordic soul from the region in addition to our publishing products and enable people to feel closely connected to the Northwest. We developed the vision for this together with NETFORMIC using the C.L.U.B. workshop method. The subsequent technical implementation via Spryker and Pimcore was exactly the right choice for us, as it allows us to easily expand and quickly connect new merchants."

THE RESULT

 
By building the digital marketplace the Nordwest Mediengruppe successfully takes the step towards the future. There is no alternative to developing the digital business - NWZ has strategically laid the foundation and has now grown from a traditional daily newspaper into a future-oriented media group. We continue to look forward to driving digitisation forward together with NWZ and implementing further profitable ideas.


TO THE NORDWEST MARET PLACE

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GEORG SCHMÜCK

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