ROOOM CUSTOMER CASE NUBERT
3D E-COMMERCE & VIRTUAL REALITY WITH ROOOM
The integration of rooom makes it possible to experience products from all angles and bring them directly into the living room using AR. An immersive shopping experience that sustainably increases customer happiness and conversion.
GET IN TOUCH
PROJECT OVERVIEW
GOALS & CHALLENGES
Goals:
- Products should be experienced as realistically as possible.
- Create a unique product experience that does justice to the premium products.
Challenges:
- A comprehensive online presentation of different application options, complex technical features and the high quality and attention to detail of hi-fi products.
- Products cannot be physically perceived online, but should be experienced as realistically as possible.
- Long picture galleries are not user-friendly and too cumbersome to click through.
OUR APPROACH
INTEGRATION OF ROOOM FOR 3D AND AR VIEWS
Why rooom?
- Innovative Enterprise Metaverse technology for impressive product presentations in 3D and AR.
- Realistic and comprehensible presentation of hi-fi products from all angles.
- Clear communication of the high product quality, technical features and all details.
- Improvement of the customer experience by experiencing the products first-hand.
- Efficient and seamless integration into the Shopware backend.
“With rooom we have found an excellent solution to present products realistically. With the support of rooom and the professional support of NETFORMIC, the integration into our system went smoothly, which made the whole process much easier and enabled us to take our product presentation to a new level. We are delighted with the possibilities that rooom offers us and would like to thank NETFORIMC for the successful implementation!”
ISABEL LASSMANN
Head of E-Commerce, Nubert electronic GmbH
SPOTLIGHT
DIGITAL SHOPPING EXPERIENCES WITH ROOOM
- Project runtime: 6 weeks
- Via the product detail page, selected hi-fi products can be viewed in 3D and positioned as desired directly in your own four walls using AR.
- HiFi products can be viewed in all available colors by by using the color switching function.
“When you project products into your environment at home in augmented reality, you have a completely different feeling for the size and color. Another important factor for online store operators is, of course, that this product presentation reduces return rates.”
ANNELIE HERRMANN
Director of Sales, rooom AG
