AMAZON FOR EURONICS

CONNECTING THE RETAILERS

Over 900 participating retailers were connected using the EURONICS Online Manager developed in-house. This acts as a retailer backend and is based on the PHP framework Symfony. The USP for the retailers is that the retailer backend provides them with a tool with which they can maintain their master data independently and individually. From the maintenance of services to shipping costs and images, as well as banners, retailers have complete freedom in terms of design. They can also view their orders and returns and define shipping costs.
Customers receive the individual retailer data centrally on the marketplace, but also in the XXL retailer subshops and via the retailer page, which serves as a digital business card in accordance with "drive-to-retail". Customers can access the retailer page via the retailer search, for example. The appropriate local retailer can be selected via a list and map view to obtain further information about the specialized shop.