zwei Männer unterhalten sich und schauen auf Fernseher im Technikladen. In der rechten oberen Ecke das Logo des NETFORMIC Kunden Euronics
EURONICS

AMAZON FOR EURONICS

Enterprise marketplace for cooperative group with value-adding benefits. Development of an own marketplace solution based on Shopware Enterprise, which offers the members of the association a future-proof cross-channel retail solution to sell their products and strengthen the stationary specialized business.
 
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KEY FACTS EURONICS DEUTSCHLAND eG

Menschen, die miteinander arbeiten
TARGET GROUP
B2C &
B2B 
INDUSTRY
Consumer Electronics
BUSINESS
Marketplace
CORE GOAL
Own marketplace solution for cooperative members
IT TECHNOLOGIES
Shopware, elasticsearch, talend, Symfony

OWN MARKETPLACE SOLUTION FOR MEMBERS

EURONICS - a retail group with over 1,200 members at around 1,294 locations throughout Germany. Always close to the customer, with personalized advice and the best service. 

Too many own online presences and different online shops of individual members dilute the image of EURONICS. The head office of EURONICS Deutschland eG would like to offer its members a future-proof "state of the art" solution that takes into account the complex structure of the buying group and generates value-adding benefits for the members (= retailers).

OUR TASK

To ensure its competitiveness EURONICS needed a digital solution for linking all relevant sales channels (cross-channel retail) with a focus on "drive-to-retail". The concept was to take into account the special features of the cooperating organizational form "cooperative". These include the independence and the right of the individual retailers to have a say, as well as the decentralized and stationary nature of the organization. In addition, the retail and service portfolio of the specialist retailers has a very strong local or regional focus, so that there are no direct geographical competitive conflicts.

THE IDEA

A Shopware Enterprise marketplace is to be developed for the EURONICS headquarters, through which the specialist retailers can sell items from their own range at their own prices at euronics.de. The digital sales platform strengthens the retailers' bricks-and-mortar, local speciality shops through many "drive-to-retail" measures and services. The large, so-called XXL retailers benefit from individual subshops of the Shopware Enterprise solution. Each participating retailer is connected to the marketplace with its own merchandize management system in order to be able to display individual prices and stocks. Customers who visit the Shopware Enterprise marketplace are localized using GEO targeting based on FACT-Finder and assigned to local retailers within a defined area. In line with the co-operative concept, customers receive regional offers that are offered for delivery and collection ("drive-to-retail").

THE IMPLEMENTATION

"With NETFORMIC, we have achieved a major breakthrough. Thanks to our tireless efforts as well as our entrepreneurial courage and innovative strength, we have now overtaken all our competitors in the e-commerce market and are the fastest-growing cooperative in the consumer electronics sector."

JOCHEN MAUCH

Chief Digital Officer, EURONICS Deutschland eG

THE RESULT

Together with EURONICS, NETFORMIC has written a success story as a Shopware Enterprise agency - the marketplace has been honored several times with the following awards: INTERNET WORLD Business Shop Award 2016, Shop Usability Award 2017, Top Supplier Retail 2017.


TO EURONICS MARKETPLACE

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CINDY WILFERT

Director North America

E-mail: cindy.wilfert@netformic.com

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