AMAZON FOR EURONICS
ANBINDUNG DER HÄNDLER
CONNECTING THE RETAILERS
Over 900 participating retailers were connected using the EURONICS Online Manager developed in-house. This acts as a retailer backend and is based on the PHP framework Symfony. The USP for the retailers is that the retailer backend provides them with a tool with which they can maintain their master data independently and individually. From the maintenance of services to shipping costs and images, as well as banners, retailers have complete freedom in terms of design. They can also view their orders and returns and define shipping costs.
Customers receive the individual retailer data centrally on the marketplace, but also in the XXL retailer subshops and via the retailer page, which serves as a digital business card in accordance with "drive-to-retail". Customers can access the retailer page via the retailer search, for example. The appropriate local retailer can be selected via a list and map view to obtain further information about the specialised shop.
ANBINDUNG DER HÄNDLER
CONNECTING THE RETAILERS
Over 900 participating retailers were connected using the EURONICS Online Manager developed in-house. This acts as a retailer backend and is based on the PHP framework Symfony. The USP for the retailers is that the retailer backend provides them with a tool with which they can maintain their master data independently and individually. From the maintenance of services to shipping costs and images, as well as banners, retailers have complete freedom in terms of design. They can also view their orders and returns and define shipping costs.
Customers receive the individual retailer data centrally on the marketplace, but also in the XXL retailer subshops and via the retailer page, which serves as a digital business card in accordance with "drive-to-retail". Customers can access the retailer page via the retailer search, for example. The appropriate local retailer can be selected via a list and map view to obtain further information about the specialised shop.
TECHNOLOGIEN IM EINSATZ
TECHNOLOGIES IN USE
In order to offer customers a limitless shopping experience on the Shopware Enterprise marketplace, a mixed shopping basket can be put together with products from different retailers. Customers benefit from a huge selection of products from the electronics segment thanks to order splitting via the brickfox technology. Coupled with the EURONICS service world, suitable services, such as the connection of household appliances, can also be booked.
The JAVA-based data processing technology Talend ensures a high-performance marketplace. The middleware ensures that data from various databases can be exported, prepared, processed and integrated, e.g. from the FACT-Finder search engine, which provides a personalised shopping experience. sorgt.
TECHNOLOGIEN IM EINSATZ
TECHNOLOGIES IN USE
In order to offer customers a limitless shopping experience on the Shopware Enterprise marketplace, a mixed shopping basket can be put together with products from different retailers. Customers benefit from a huge selection of products from the electronics segment thanks to order splitting via the brickfox technology. Coupled with the EURONICS service world, suitable services, such as the connection of household appliances, can also be booked.
The JAVA-based data processing technology Talend ensures a high-performance marketplace. The middleware ensures that data from various databases can be exported, prepared, processed and integrated, e.g. from the FACT-Finder search engine, which provides a personalised shopping experience. sorgt.
"With NETFORMIC, we have achieved a major breakthrough. Thanks to our tireless efforts as well as our entrepreneurial courage and innovative strength, we have now overtaken all our competitors in the e-commerce market and are the fastest-growing cooperative in the consumer electronics sector."
Chief Digital Officer, EURONICS Deutschland eG
