KEY FACTS REFORMHAUS eG 

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TARGET GROUP
B2C  
INDUSTRY
Retail
BUSINESS
Omnichannel
CORE GOAL
Central online shop of the cooperative,
content + commerce
IT TECHNOLOGIES
Shopify, Pagefly, N2 Engine

CENTRAL ONLINE SHOP OF THE COOPERATIVE

Reformhaus - Well over 100,000 website visits per month, over 2,000 pages of content on an originally separate website and thousands of articles from the areas of food, nutritional supplements, natural cosmetics and many others. And a name that is known throughout Germany - since 1887. Reformhaus is a traditional company with a clear vision, namely to provide people in Germany and Austria with access to sustainable and high-quality products. 

Reformhaus was and is an absolute pioneer in the field of sustainable food, having focussed on such products long before it became a general movement. All this in the form of a co-operative with over 300 members operating almost 1,000 bricks-and-mortar shops.

OUR TASK

The task for us was to strengthen the cooperative with a new online presence, create a strong brand and promote stationary retail. Similar to our client session, the clear objective here was to create a perfect symbiosis between the online and offline worlds.
THIS IS A POSSIBLE CUSTOMER JOURNEY FOR A HEALTH FOOD STORE CUSTOMER. AND THIS SHOULD BE MAPPED IN THE BEST POSSIBLE WAY VIA THE NEW SHOP.
Sandra is a mother of three and lives with her family in southern Germany. She reads a lot about healthy eating and sustainability is particularly important to her, but in the local supermarket she is always forced to reach for the unhealthy foods she knows - there is simply a lack of alternatives in this market. After watching a TV report on mindful eating, she googled for recipes and came across a recent blog post from Reformhaus. It covers the topic in detail and also offers recipes. A recipe with sweet potatoes piques her interest and she writes down all the ingredients. When she reads the name of the company, she remembers that there is a Reformhaus store somewhere near her. She uses the store finder on the website and sees that it is only 5 minutes away. The next day, Sandra drives to the store and buys all the products she needs. Impressed by the great selection of food, health products, natural cosmetics and the high-quality ambience, she decides to shop there more often. Sandra was particularly impressed by the expert advice she received when she asked about a product. The family loved the recipe and immediately ordered more ingredients from the reformhaus.de online store.

THE IDEA

Due to the fact that Reformhaus is a co-operative, many of the co-operative members had their own online shop. This led to a dilution of the Reformhaus brand and its appeal diminished more and more. In addition, there was a Reformhaus website on which only content such as recipes or guides were published - but without a direct link to the shop. These two areas were to be merged and thus strengthen and further sharpen the Reformhaus brand. The very important and well-founded content was to be linked more closely to the products and the cooperative as a whole as well as the individual shops were also to be strengthened in the long term. 

The content in the form of over 2,000 pages had to be migrated from Typo3 to various applications and given a standardized design. In addition, a branch finder had to be developed individually, which, among other things, had to be able to allocate the proportionate online turnover of a branch.

CARSTEN GREVE

Management Board, Reformhaus eG

"We needed a system that was easy & intuitive to use. Shopify Plus is very stable, the customer experience works as the customer expects it to."

THE IMPLEMENTATION

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CONCLUSION

CARSTEN GREVE

Management Board, Reformhaus eG

"NETFORMIC got involved in the project at a very early stage. They brought in a lot of visionary ideas on how to implement our expectations and challenges from a network group. It took just one year from placing the order to final implementation, which really impressed me."

THE RESULT

We are very satisfied with the project, as it was challenging and demanding and at the same time we were able to play to our strengths - namely to develop the best for our customers in an agile and customized way and to completely change direction at times. We relied on the highly customizable Shopify solution, but also on individually developed solutions and our in-house middleware N2 to connect the ERP and warehouse with the shop, including CMS and payment. 

In the end, we achieved exactly what we wanted to achieve: 
Position a strong co-operative brand online and offline while offering customers the same simple shopping experience they are used to from online shops. 


TO THE REFORMHAUS ONLINE SHOP

GET IN TOUCH WITH US - WE DEVELOP FUTURE-ORIENTED DIGITAL SOLUTIONS AND CUSTOMIZED DEVELOPMENTS FOR YOU.

OTHER CUSTOMERS CASES OF THE CO-OPERATIVE BUSINESS FORM

ROOFER
REDESIGN: B2B E-COMMERCE RETHOUGHT
ZEDACH eG relies on strategy consulting and UX design for its SAP in-house development. With the shop redesign, we are creating a powerful platform for roofers.

GET IN CONTACT

WE ARE HERE TO ASSIST YOU
CINDY WILFERT

Director North America

E-mail: cindy.wilfert@netformic.com

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