KEY FACTS AHLERS

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TARGET GROUP
B2C
INDUSTRY
Fashion
BUSINESS
Listed menswear manufacturer in Europe
CORE GOAL
Improved user experience including increased performance
Pink Icon mit Chip
IT TECHNOLOGIES
Shopware 6 Frontends

LUXUS FASHION BRANDS PIERRE CARDIN & BALDESSARINI

Introducing: The Ahlers Group - with more than 50 exclusive fashion brands that divide the range between premium fashion and workwear. As a reliable partner to the specialized trade and with around 1700 hard-working employees who produce over 5 million stylish items every year, Ahlers is a real player in the fashion world.

OUR TASK

The challenge we set ourselves: To create a brand new e-commerce experience for the luxury brands Baldessarini and Pierre Cardin. It wasn't just the fashion that had to impress, but also the online shopping itself. We had to achieve this in less than 3 months - with a targeted strategy and creative approach to designing the two completely different shops. The requirement: perfection in design and performance. The aim was to maximize performance - in all areas.

THE IDEA

Our vision was an aesthetic layout that put fashion front and centre while providing a lightning-fast, robust platform. With Shopware Frontends as the technological foundation, we aimed for the symbiosis of beauty and technology. As one of the first Shopware Frontends projects worldwide, we wanted to develop an e-commerce experience that takes luxury brands to a new level. Shopware Frontends allows for premium quality images with fast loading times and clean layouts with outstanding UX. Our own plugins were integrated, multilingualism was ensured through targeted component overriding and a push service for direct notifications was implemented. External applications such as Picalike were to be connected.

THE IMPLEMENTATION

WOULD YOU ALSO LIKE TO IMPLEMENT A CHALLENGING PROJECT IN A SHORT SPACE OF TIME?
 

THE RESULT

On the 29th of March, the time had finally come - we unveiled the new Shopware Frontends online shops for Baldessarini and Pierre Cardin. The luxury brands shone in new splendour and offered their discerning customers an incomparable shopping experience. Fast loading times for high-resolution images, shop stability and a customized UX - exactly what the fashion brands were looking for. We are particularly proud of the fact that we were able to fulfil all requirements. In terms of performance, project time and budget.

DISCLAIMER
Unfortunately, the Ahlers Group had to file for insolvency in the meantime. For no apparent reason, the new investor has discontinued all of the brands' e-commerce activities. As a result, all that remains of our shops are memories and a wealth of experience.

 

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TALK TO US ABOUT YOUR ONLINE STORE
CINDY WILFERT

Director Customer Success

E-mail: cindy.wilfert@netformic.com

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