KEY FACTS SESSION GMBH & CO. KG

Menschen, die miteinander arbeiten
TARGET GROUP
B2C
INDUSTRY
Music
BUSINESS
Omnichannel
CORE GOAL
Online und Offline state of the art
Pink Icon mit Chip
IT TECHNOLOGIES
ERP Sage, Algolia, Shopware 6

THE NEW ERA OF SESSION

Session - A YouTube channel with almost 100,000 subscribers and an unbelievable 100,000,000 views, an online store with 20,000 products and an additional huge 5,000sqm combined sales area in Walldorf and Frankfurt. This is what absolute music enthusiasm looks like and we could feel and hear it from our first meeting. Founded in 1979 with meanwhile 150 employees, session is one of the leading suppliers of the music trade. Known for rocking guitars, thundering basses, crystal clear sound and virtual keyboard instruments, the demand on us was as high as it has been on itself for 40 years.

OUR TASK

Make the existing online store ready for a new era of session. Because even though our client brings decades of experience in the music business and has lovingly built up their own Piano Centrum, the new store should also exceed the requirements of modern music enthusiasts. They wanted to create a consummate symbiosis of on & offline experience.
POTENTIAL CUSTOMER JOURNEY OF A SESSION CUSTOMER, WHICH IS TO BE MAPPED AS BEST AS POSSIBLE VIA THE NEW ONLINE STORE:

Sandra wants to buy an electric guitar for about 1200 euros. Among other things, she informs herself on Youtube about possible models and comes across the session channel. There she finds many interesting test reports and valuable experiences. She is redirected to the website and her desired model is even available. But Sandra hesitates at this purchase price - just order a musical instrument over the Internet? She wants to leave the website and go to a local music store, but then sees that she can easily make a 30-minute appointment directly online. In Frankfurt, only 25 minutes away from her, the good piece is even in stock and there are dozens of comparison models.
She makes an on-site appointment and so is directed through Youtube via the website finally to a branch. She buys the guitar there and then conveniently orders accessories via the store.

THE IDEA

The existing Shopware 5 store was to be brought up to date and a current version, the search function was to enable all products to be found, dynamic category structures were to help with navigation and above all: the session online and offline worlds were to be linked even better. For each product a store availability for Walldorf and Frankfurt should be displayed. In addition, if more information is needed online, customers can simply make an appointment on site. If the new product is too expensive for you, possible B-goods items are also displayed.  Manufacturer pages should offer the opportunity to strengthen recognition with the customer in their own branding. In addition, gift vouchers should be able to be purchased and redeemed online and offline.

David Bencun
DAVID BENCUN

Head of e-commerce, session

The cooperation with Netformic was characterized by joint solutions from the very beginning. We always discussed things together, looked for the best solution and found and implemented it! Everyone in the team always had the customer's perspective and the goal in mind. That's what makes it fun!

THE IMPLEMENTATION

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CONCLUSION

David Bencun
DAVID BENCUN

Head of e-commerce, session

With the new store we created a way to create completely different shopping worlds for our customers, regardless of whether they want to browse by category, brand or product. We needed a store that allows our customers to do everything: research online, buy, order by phone or e-mail, or plan their store visit with the store as a digital shop window. We have fulfilled this requirement very well with NETFORMIC and will continue to work on it together.

THE RESULT

 
We are very happy with the final result, as we were able to further develop the original vision together with session and use our expertise as an agency for customized solutions. This way we were able to fulfill the desire to equip the existing store for the new age and combine the best of two shopping experiences. And the most important thing - session is also very satisfied!


ZUM SESSION ONLINE SHOP

GET IN TOUCH WITH US - WE DEVELOP FUTURE-ORIENTED DIGITAL SOLUTIONS AND INDIVIDUAL DEVELOPMENTS FOR YOU.

MORE CUSTOMER CASES WITH SHOPWARE

GET IN CONTACT

TALK TO US ABOUT YOUR ONLINE STORE
CINDY WILFERT

Director Customer Success

E-mail: cindy.wilfert@netformic.com

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