SYMBIOSIS OF ONLINE AND OFFLINE WORLD
POTENTIAL CUSTOMER JOURNEY OF A SESSION CUSTOMER, WHICH IS TO BE MAPPED AS BEST AS POSSIBLE VIA THE NEW ONLINE STORE:
Sandra wants to buy an electric guitar for about 1200 euros. Among other things, she informs herself on Youtube about possible models and comes across the session channel. There she finds many interesting test reports and valuable experiences. She is redirected to the website and her desired model is even available. But Sandra hesitates at this purchase price - just order a musical instrument over the Internet? She wants to leave the website and go to a local music store, but then sees that she can easily make a 30-minute appointment directly online. In Frankfurt, only 25 minutes away from her, the good piece is even in stock and there are dozens of comparison models.
She makes an on-site appointment and so is directed through Youtube via the website finally to a branch. She buys the guitar there and then conveniently orders accessories via the store.
Head of e-commerce, session
The cooperation with Netformic was characterized by joint solutions from the very beginning. We always discussed things together, looked for the best solution and found and implemented it! Everyone in the team always had the customer's perspective and the goal in mind. That's what makes it fun!
GENERAL
Because we had to refactor the existing Shopware 5 store in addition to relaunching the Shopware 6 store, it was clear to us that a team of internal and external developers would create the best possible result. This allowed us to quickly assess which features were particularly important in the customer's everyday life, which we needed to improve, and what was no longer needed. Basically, we always take a close look at everything and don't adopt features for the sole reason that they've just always been there.
As always, we work agile. This time with Scrum Master, Product Owner on client side and a Proxy Product Owner, who together with the mixed Developer Team did 2-week sprints with storypoints and a Daily Scrum.
GENERAL
Because we had to refactor the existing Shopware 5 store in addition to relaunching the Shopware 6 store, it was clear to us that a team of internal and external developers would create the best possible result. This allowed us to quickly assess which features were particularly important in the customer's everyday life, which we needed to improve, and what was no longer needed. Basically, we always take a close look at everything and don't adopt features for the sole reason that they've just always been there.
As always, we work agile. This time with Scrum Master, Product Owner on client side and a Proxy Product Owner, who together with the mixed Developer Team did 2-week sprints with storypoints and a Daily Scrum.
CONNECTING ONLINE AND OFFLINE
Don't consider the website and the stores as two different things, but make the transition smooth - We have implemented this in various places. For example, we implemented a proprietary development for displaying the store availability of all products, which is linked to Sage ERP. For each product, there is now a colored display indicating whether the product can currently be tested in Walldorf or Frankfurt, whether you should call first or whether it is only available in the online store.
Categories for manufacturers wurFormatden automatically created and can be provided with completely custom layouts to create the look and feel of the brands - A kind of store in store concept for hundreds of manufacturers.
We are particularly proud of the ability for customers to have coupons generated individually and redeem them on and offline. This blurs the boundaries and nothing stands in the way of the multi-channel shopping experience.
When the shopping cart is validated, the voucher is checked so that simultaneous redemption online and in the store is prevented.
CONNECTING ONLINE AND OFFLINE
Don't consider the website and the stores as two different things, but make the transition smooth - We have implemented this in various places. For example, we implemented a proprietary development for displaying the store availability of all products, which is linked to Sage ERP. For each product, there is now a colored display indicating whether the product can currently be tested in Walldorf or Frankfurt, whether you should call first or whether it is only available in the online store.
Categories for manufacturers wurFormatden automatically created and can be provided with completely custom layouts to create the look and feel of the brands - A kind of store in store concept for hundreds of manufacturers.
We are particularly proud of the ability for customers to have coupons generated individually and redeem them on and offline. This blurs the boundaries and nothing stands in the way of the multi-channel shopping experience.
When the shopping cart is validated, the voucher is checked so that simultaneous redemption online and in the store is prevented.
CONCLUSION
Head of e-commerce, session
With the new store we created a way to create completely different shopping worlds for our customers, regardless of whether they want to browse by category, brand or product. We needed a store that allows our customers to do everything: research online, buy, order by phone or e-mail, or plan their store visit with the store as a digital shop window. We have fulfilled this requirement very well with NETFORMIC and will continue to work on it together.
