KEY FACTS RICH & ROYAL

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TARGET GROUP

B2C

INDUSTRY

Fashion

BUSINESS

D2C

CORE GOAL

Migration from Magento 1 to Shopify
Pink Icon mit Chip

IT TECHNOLOGIES

Shopify

NEW E-COMMERCE ERA AFTER
END-OF-LIFE OF MAGENTO 1

rich & royal - a German fashion company has been established in the modern women's premium segment since 2006. The fashion manufacturer uses various distribution channels to sell its fashion and accessories collections. Among other things, the fashion manufacturer works with selected retailers who sell its products in their brick-and-mortar shops nationally and internationally. The brand is also distributed via wholesale channels, which means that it sells its products to other retailers and wholesalers who then offer them in their own shops or online shops.

As a D2C sales channel, rich & royal operates its own brick-and-mortar stores and its own online shop, which went live in 2014. Until the beginning of 2020, the international online shop ran under the domains richandroyal.de, richandroyal.ch and richandroyal.eu on the Magento 1 shop system. After it was announced that support for Magento 1 would be discontinued, a new e-commerce era began for rich & royal.

OUR TASK

With the "end-of-life" of Magento 1, rich & royal was looking for a future-proof shop system that is flexibly scalable and enables a fast time-to-market. From an economic and strategic point of view, rich & royal decided in favour of a Shopify migration. The dynamic platform is made for speed and effective scaling, so that the business can be easily adapted and expanded to meet new requirements at any time.

The previous Magento 1 shop system was connected to rich & royal's logistics and fulfilment system. The challenge was to ensure that the transfer of all data, such as product data, images, etc., was seamless for all 3 online shops de, ch and eu. It also had to be ensured that the new Shopify online shop could synchronise orders and stock information with the previous fulfilment system in real time.

THE IDEA

The migration from Magento 1 to Shopify is implemented as an MVP so that rich & royal can gain an impression of what the new online shop could look like within just 2 weeks. This allows the customer to check at an early stage whether the new Shopify online shop fulfils the requirements in order to avoid bad investments. 

Furthermore, the online shop, which in addition to sales also serves as an important channel for image building, should provide more benefits for end customers. The positive user experience should take centre stage. Users must also be guided quickly, intuitively and enthusiastically to their desired destination.

THE IMPLEMENTATION

THE RESULT

The entire project duration up to the launch of the 3 shops de, ch and eu took only 3 months - from the starting point of the data import, the entry of new collection data to the customisation of the theme. Rich & Royal now benefits from a future-proof online shop that no longer experiences any downtime when importing new data from other collections. The boost in flexibility, stability and performance is enormous.


TO RICH & ROYAL ONLINE SHOP

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GET IN CONTACT

TALK TO US ABOUT YOUR PROJECT
CINDY WILFERT

DIRECTOR NORTH AMERICA

E-mail: info@netformic.com

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