SHOPIFY MIGRATION FAST AND UNCOMPLICATED
FAST MIGRATION TO SHOPIFY
The migration from Magento 1 to Shopify was implemented in a completely agile manner using the MVP approach. For this procedure, the data from the previous Magento online shop was imported into the new Shopify shop. With the help of an external solution, all data (article data, images, etc.) was transferred seamlessly and error-free. This efficient process does not require any programming or transformation of the data.
For the further roll-out of the project, the external logistics company that handles Rich & Royal's fulfilment had to be connected. An individual interface was built for this purpose, which is developed as a private app. This runs on its own code base and its own app server, which was set up for rich & royal. The interface was implemented on a php basis. By implementing the specifications of Shopify and PVS, we have enabled the process of automated order transfer and stock reconciliation. Apart from the ERP system for inventory data, prices, etc., Shopify does not use any external systems. Instead, apps from the Shopify ecosystem are integrated. rich & royal uses a marketing app, among other things, to map the "wish list" feature in the online shop. The fashion company also uses the workflow engine "Shopify Flow", which is a central component in the process world of their online business.
FAST MIGRATION TO SHOPIFY
The migration from Magento 1 to Shopify was implemented in a completely agile manner using the MVP approach. For this procedure, the data from the previous Magento online shop was imported into the new Shopify shop. With the help of an external solution, all data (article data, images, etc.) was transferred seamlessly and error-free. This efficient process does not require any programming or transformation of the data.
For the further roll-out of the project, the external logistics company that handles Rich & Royal's fulfilment had to be connected. An individual interface was built for this purpose, which is developed as a private app. This runs on its own code base and its own app server, which was set up for rich & royal. The interface was implemented on a php basis. By implementing the specifications of Shopify and PVS, we have enabled the process of automated order transfer and stock reconciliation. Apart from the ERP system for inventory data, prices, etc., Shopify does not use any external systems. Instead, apps from the Shopify ecosystem are integrated. rich & royal uses a marketing app, among other things, to map the "wish list" feature in the online shop. The fashion company also uses the workflow engine "Shopify Flow", which is a central component in the process world of their online business.
IMPROVED UX & EMOTIONAL CUSTOMER APPROACH
In order to provide the end customers with more benefits, they can find inspiring information about new products and trends in the new online shop. rich & royal is saying goodbye to small product images and dull grey tones. The online shop based on Shopify focuses on an emotional and clear approach. Lots of white space and large image formats draw attention to the content and give orientation. The emotional image presentation conveys the value of the premium products.
The end customer experiences a better user experience by finding fashion items more quickly thanks to improved filter and sorting options. In addition to the classic navigation via a mega menu and product categories, it is also possible to filter the selection via colour filters (colour swatches) and attributes (product tags). Thanks to the responsive design, the end customer now experiences the optimum display and usability on both mobile devices and desktops.
IMPROVED UX & EMOTIONAL CUSTOMER APPROACH
In order to provide the end customers with more benefits, they can find inspiring information about new products and trends in the new online shop. rich & royal is saying goodbye to small product images and dull grey tones. The online shop based on Shopify focuses on an emotional and clear approach. Lots of white space and large image formats draw attention to the content and give orientation. The emotional image presentation conveys the value of the premium products.
The end customer experiences a better user experience by finding fashion items more quickly thanks to improved filter and sorting options. In addition to the classic navigation via a mega menu and product categories, it is also possible to filter the selection via colour filters (colour swatches) and attributes (product tags). Thanks to the responsive design, the end customer now experiences the optimum display and usability on both mobile devices and desktops.
Tina Sander-Reich, richandroyal.de
