SHOPWARE CUSTOMER CASE NUBERT
RESONANT TRANSFORMATION WITH SHOPWARE 6
With Shopware 6, Nubert sets new standards in design, service and technical flexibility: seamless connection of content and commerce, exchange among fans and linking online and offline. D2C presented in a new way - customer-centred and authentic.
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PROJECT OVERVIEW
CHALLENGES
Nubert was no longer able to keep pace with growing requirements with an in-house shop development:
- Connection to changing infrastructure
- Linking of online and offline experience
- Added value for the customer through omnichannel solution
- High visibility with search engines
- Short implementation cycles for new features
- Fast data and content maintenance
PROJECT OVERVIEW
GOALS
- Shop relaunch based on Shopware 6 for modern presentation of the Nubert brand in line with the corporate identity
- Utilisation of standard software and agile development for fast releases and continuous improvements
- Development of a state-of-the-art D2C online shop
- Optimisation of the customer experience (CX) through a well thought-out front end
- Use of augmented reality to support the purchase decision
- Integrated customer service throughout the entire customer journey
- Automation of retail and service processes through ERP connection
- Integration of all sales channels for a seamless shopping experience
- Centralisation and simplification of product data maintenance
OUR APPROACH
SHOPWARE 6 MIGRATION
Why Shopware 6?
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- With Shopware 6, Nubert has opted for a powerful, future-proof and flexible e-commerce system.
- Shopware's API enables clean connections for smooth communication between the systems.
- Numerous plugins to expand the state of the art shop into an emotional product and brand world that raises brand loyalty and brand experience to a new level, e.g. storytelling features, social networking.
‘With the NETFORMIC team, we have not only found the ideal shop system for Nubert, but have also jointly developed and successfully implemented creative ideas. We are delighted with our new online shop and look forward to continuing our collaboration.’
ISABEL LASSMANN
Head of E-Commerce, Nubert electronic GmbH
SPOTLIGHT
SERVICE THAT INSPIRES FANS
- Emotional customer engagement: Nubert's customers and fans are emotionally involved and closely tied to the brand.
- Community integration: Through services such as ‘Ask an owner’ (connection via Experify), a customer gallery and a guestbook.
- Customer data analysis: Improved evaluation options of buyer behaviour in the new Shopware shop for continuous adaptation to customer needs.
- Omnichannel experience: Creation of a seamless omnichannel shopping experience by linking online and offline consulting options within the customer journey.
