- The migration to Shopware 6 makes dataTec's platform fit for the future and seamlessly connects all online and offline activities.
- The new platform links dataTec's online and offline activities and is a good example of how a first-class customer experience can be created in the B2B sector with complex products.
- The positive feedback from dataTec confirms that the online store is optimally tailored to the customer's expectations and needs.
- The close, trusting cooperation with dataTec inspired us to develop the best possible solution, optimize existing features and take individual requirements into account.
- We look forward to continuing our joint success story and taking the next steps with dataTec.
DATATEC
SHOPWARE 6 MIGRATION: CONTENT & COMMERCE IN B2B
Individualized customer experience with a comprehensive range of consulting and other services. Our project services: From a digital strategy to a successful migration to Shopware 6.
GET IN TOUCH
PROJECT OVERVIEW
REQUIREMENTS
dataTec AG, a leading specialist distributor of measuring and testing technology, has been expanding within Europe since 2018. The future-proof B2B online presence for the DACH region aimed to meet the following requirements:
- Smooth integration of existing systems such as PIM, ERP and CRM
- Support for traditional sales through a sustainable, digital sales channel
- Optimization of the user experience through a target group-oriented approach
- Efficient and clear product presentation to support consulting expertise
- Integration of relevant content on measuring and testing technology as a digital knowledge resource
PROJECT OVERVIEW
GOALS
- Moving away from a pure store - towards a content commerce platform that sells, advises, arouses interest, informs and, above all, can do one thing - generate leads
- Use of Shopware 6 for the modern, user-oriented presentation of dataTec's product and service offerings
- Strengthening digital sales and brand presence in the DACH region
- Enabling a smooth transition from consulting to online sales for customers and prospects
- Seamless integration of all existing systems for optimal process automation and data synchronization
OUR APPROACH
CONTENT & COMMERCE WITH SHOPWARE 6
- Migration to Shopware 6: Development of a future-proof B2B platform that utilizes the strengths of Shopware 6 and is tailored to the needs of the target groups.
- Content expertise in a nutshell: Extensive services, integrated wiki and expert advice.
- Optimized product information management: Product detail pages offer technical data, downloads, seminar offers and accessories.
- Use of technology to increase efficiency: Integration of Doofinder optimizes the search for complex products.
"Thanks to NETFORMIC's high level of professionalism and comprehensive expertise, we worked out our extensive requirements together, especially for the web store, and formulated them into specific courses of actions. This collaboration is just wonderful!"
MATTHIAS VOGT
Online Marketing, dataTec AG
SPOTLIGHT
CONTENT & COMMERCE
Connection of relevant content, consulting services, value-added tools, products and services to provide customers with a comprehensive and holistic experience.
- Seamless connection of content and commerce: The new front end shows dataTec's consulting and service expertise digitally and provides relevant content directly linked to the product.
- Intuitive main navigation: direct access to services, wiki and expert support. The “100 questions & 100 answers” section offers comprehensive information on measuring and testing technology.
- Extended product detail pages: Technical data, downloads, seminars and equipment available from a single source. Customers can compare products, share shopping baskets and have them checked by dataTec experts.
CONCLUSION
"A complex project such as a migration of an online platform including a web store to a new, future-proof system requires strong partners with expertise, but also real teamwork. Together with NETFORMIC, we developed our vision and defined specific measures. The interaction between the teams was open, solution- and goal-oriented, which was crucial for the successful website launch and also for future collaboration. We are looking forward to future projects with NETFORMIC."
TANJA WENDLING
Head of Product Communication, dataTec AG
