David is an absolute hi-fi fanatic. He attaches great importance to crystal-clear heights, deep bass, a broad image spectrum and a neutral, flawless sound. He wants to buy a new subwoofer for his home cinema that can go a few hertz further down. He is already familiar with Nubert from various test reports and through friends and acquaintances, but he has never heard a product before. In his search for an exchange of experiences, he ends up online in a forum for hi-fi experts. Some users rave about their Nubert products and proudly show photos of their home cinema equipment. David is immediately interested and looks in Nubert's online shop for a subwoofer that goes below 25 Hz - where the frequency range of his current solution ends. David finds what he is looking for and would prefer to buy directly from the manufacturer and take out an extended warranty. 
However, he still wants to be certain of his decision. The nearest showroom is over 400 kilometers away, so he discovers the "Ask an owner" feature right next to the product image on the product detail page. Using the integrated Experify service, he can easily and conveniently chat with owners of the product and get helpful opinions on his favourite product. David makes a confident purchase decision and finalises the purchase via the Nubert online shop. Enthusiastic about his product, he registers online with Experify a few weeks later. As the owner of his nuSub subwoofer, he would like to exchange ideas and provide support in the Nubert community in the future. He also proudly uploads a photo of his new home cinema equipment to the customer gallery of the Nubert online shop and shares his joy with the new subwoofer.