KEY FACTS DATATEC

Menschen, die miteinander arbeiten
TARGET GROUP
B2B - electrical engineers, electricians, buyers, research and educational institutions, engineers
INDUSTRY
Measuring and testing technology specialist distributor
BUSINESS
B2B Germany, Austria, Switzerland
CORE GOAL
Lead generation through further development of the sales platform with service options
IT TECHNOLOGIES
Shopware 6, DooFinder, Ecomwise

TRADITION MEETS INNOVATION IN MEASUREMENT TECHNOLOGY

dataTec AG, founded in 1985, is the leading specialist distributor for measurement and testing technology in Germany. Since 2018, dataTec has been pursuing the European expansion of its sales activities and is currently active in Spain, Switzerland, Austria and the Nordic countries of Sweden, Estonia and Finland. The broad product portfolio comprises over 50 manufacturers and includes power supply units, oscilloscopes, modular measurement technology, test systems, test equipment and thermal imaging cameras. With more than 140 employees, the Swabian family-owned company consults customers from a wide range of industries and sectors - ranging from industrial companies to public authorities and educational institutions - from its headquarters in Reutlingen.

OUR TASK

dataTec is dedicated to progress and therefore entrusted us with the challenge of setting up and developing their B2B online presence for the DACH region in a future-proof manner. We had to ensure the smooth integration of their established systems such as PIM, ERP and CRM.

THE IDEA

The idea was to develop a future-fit B2B platform that utilizes the strengths of Shopware 6 and is tailored to the needs of the target groups. To this end, we consistently developed dataTec AG's existing online store to support traditional retail with a sustainable, digital sales channel.

"Thanks to NETFORMIC's high level of professionalism and comprehensive expertise, we worked out our extensive requirements together, especially for the web store, and formulated them into specific courses of actions. This collaboration is just wonderful!"

MATTHIAS VOGT

Online Marketing, dataTec AG

THE IMPLEMENTATION

CONCLUSION

"A complex project such as a migration of an online platform including a web store to a new, future-proof system requires strong partners with expertise, but also real teamwork. Together with NETFORMIC, we developed our vision and defined specific measures. The interaction between the teams was open, solution- and goal-oriented, which was crucial for the successful website launch and also for future collaboration. We are looking forward to future projects with NETFORMIC."

TANJA WENDLING

Head of Product Communication, dataTec AG

THE RESULT

With the migration to Shopware 6, dataTec has future-proofed its own online presence. The new platform links dataTec's online and offline activities and is a good example of how a first-class customer experience can be created in the B2B sector with complex products. For us, the real highlight of this project is the satisfaction of our customer. It is important to us that the online store meets our customer's expectations and fulfills their needs. The positive feedback and the trusting cooperation with dataTec motivated us to develop the best possible solution, to further develop existing solutions and to respond to individual requirements.
We look forward to continuing our joint success story.


TO THE DATATEC ONLINE SHOP

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CINDY WILFERT

Director Customer Success

E-mail: cindy.wilfert@netformic.com

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