Introducing: The Ahlers Group - with more than 50 exclusive fashion brands that divide the range between premium fashion and workwear. As a reliable partner to the specialized trade and with around 1700 hard-working employees who produce over 5 million stylish items every year, Ahlers is a real player in the fashion world.
AHLERS
DESIGN & PERFORMANCE REVOLUTION IN RECORD TIME
Unforgettable feat: shopping experiences for Baldessarini and Pierre Cardin in just 3 months, two luxury fashion shops on Shopware 6 frontends.
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"I was impressed by the absolute energy, the perfectionist ambition and the constant exchange of ideas, as well as the solution-oriented and proactive recommendations for optimizing the collaboration. I didn't have the feeling that we first had to "find each other", but that the teams worked harmoniously and effectively right from the start. Whenever there was a need for action, we talked and found solutions - immediately! That really impressed me."
Melanie Vogt, Director E-Commerce, Ahlers Vertriebs GmbH
Melanie Vogt, Director E-Commerce, Ahlers Vertriebs GmbH
GENERAL
In order to meet the tight deadline, we worked with an external UX agency. To fulfil the high demands of our customers, we integrated our own plugins and specifically overwrote components. Picalike, as a "shop the look" application, was connected to radically improve the user experience.
With efficient project management and close collaboration with the Ahlers team, we successfully realized this project.
Our project setup consisted of PO (Scrummaster), Teamlead Tech, several Backend & Frontend Developers, QM and Dev Opts. On the Ahlers side, we had 4 employees at our disposal.
GENERAL
In order to meet the tight deadline, we worked with an external UX agency. To fulfil the high demands of our customers, we integrated our own plugins and specifically overwrote components. Picalike, as a "shop the look" application, was connected to radically improve the user experience.
With efficient project management and close collaboration with the Ahlers team, we successfully realized this project.
Our project setup consisted of PO (Scrummaster), Teamlead Tech, several Backend & Frontend Developers, QM and Dev Opts. On the Ahlers side, we had 4 employees at our disposal.
SHOPWARE 6 FRONTENDS
But why did we decide in favour of Shopware frontends in the first place? Quite clearly: the enormous flexibility of the headless approach. This allowed us to optimally fulfil the core topics of performance and user interface. Of course, this was associated with a certain amount of risk due to the early phase that Frontends is in. In the end, however, it paid off for our customer and for us. The simplicity of component-based development made it possible to meet this seemingly impossible deadline.
SHOPWARE 6 FRONTENDS
But why did we decide in favour of Shopware frontends in the first place? Quite clearly: the enormous flexibility of the headless approach. This allowed us to optimally fulfil the core topics of performance and user interface. Of course, this was associated with a certain amount of risk due to the early phase that Frontends is in. In the end, however, it paid off for our customer and for us. The simplicity of component-based development made it possible to meet this seemingly impossible deadline.
"The project was implemented exactly within scope and budget, although the facelift was not planned and was completed on top during the migration period. The performance of both shops was significantly improved after Go Live, blockers in the Buybox, which existed before, were eliminated. The shops are stable.
The long-planned bilingualism via country dropdown was implemented without discussion and there was no ticket ping-pong during the implementation phase because the QA from Netformic was simply right. We had discussed and committed to this beforehand. The board was actively served by all sides and ensured that all sides were able to act at all times."
Melanie Vogt, Director E-Commerce, Ahlers Vertriebs GmbH
The long-planned bilingualism via country dropdown was implemented without discussion and there was no ticket ping-pong during the implementation phase because the QA from Netformic was simply right. We had discussed and committed to this beforehand. The board was actively served by all sides and ensured that all sides were able to act at all times."
Melanie Vogt, Director E-Commerce, Ahlers Vertriebs GmbH
