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B2B COMMERCE & PIMCORE INTEGRATION

3X REVENUE GROWTH WITH MAGENTO & PIMCORE

Zanders Sporting Goods modernized its legacy commerce platform with Magento Open Source, Pimcore PIM, Elliott ERP, and AWS. The result was centralized product data, streamlined operations, and significantly improved performance across a catalog of more than 40,000 SKUs.
 
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KEY FACTS ZANDERS SPORTING GOODS

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TAGETGROUP
Wholesale Dealers & B2B Buyers
INDUSTRY
Sporting Goods Distribution
BUSINESS
National Wholesale Distributor
CORE GOAL
Digital Transformation & Scalable Commerce Operations
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TECHNOLOGY
Magento Open Source, Pimcore PIM, Elliott ERP, RabbitMQ, AWS
CHALLENGES

SCALING BEYOND LEGACY SYSTEMS

Zanders needed to replace its outdated Magento 1 platform, centralize product data across 40,000+ SKUs, and connect key systems. A Pimcore-based PIM was introduced to unify product information, while improving site performance and the buying experience for dealers nationwide.
 
  • Legacy Magento 1 platform limiting growth
  • Product data spread across multiple departments without a centralized PIM
  • Missing integration between eCommerce, Pimcore PIM, and ERP
  • Slow website performance and load times
  • Need for advanced search and product discovery
  • Scalable infrastructure required for future growth
FACING SIMILAR CHALLENGES? LET´S TALK

SOLUTION

We delivered a complete digital transformation initiative that combined modern commerce technology, enterprise integrations, product information management, cloud infrastructure, and customer-focused innovations. The result was a connected commerce ecosystem capable of supporting growth, improving operational efficiency, and delivering a superior buying experience.
Commerce Platform Modernization 
Migrated the legacy Magento 1 environment to the latest Magento Open Source platform, creating a scalable, secure, and future-ready foundation for Zanders’ growing B2B business, seamlessly connected with Pimcore for centralized data management.
Centralized Product Data with Pimcore PIM
Implemented Pimcore as a centralized Product Information Management system to consolidate, enrich, and manage product data across departments, establishing a single source of truth for marketing, sales, logistics, and customer-facing channels.
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ERP & Business Process Integration
Integrated the Elliott ERP with the commerce platform and PIM, enabling real-time synchronization of inventory, finance, accounting, logistics, and operational data across the organization.
Advanced Search & Product Discovery
Enhanced the buying experience with advanced search capabilities, powered by enriched and structured product data from Pimcore, allowing customers to quickly find products using SKUs, serial numbers, and real-time information.
Mobile Sales & Customer Experience
Developed a custom mobile application connected to Pimcore and Magento, featuring visual product search, order management, inventory visibility, logistics support, and improved communication tools for customers and sales teams.
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Enterprise Integration & Performance
Built a RabbitMQ integration architecture connecting Magento, Pimcore, and ERP systems, and migrated the platform to AWS. The result: faster connectivity, greater reliability, stronger security, and page load times reduced from up to 10 seconds to around 2 seconds.
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