EVENT
MEET NETFORMIC AT EMDA FALL CONVENTION 2026
Connect, exchange ideas, and discover what’s next for the agricultural equipment industry.
MEET OUR DIGITAL COMMERCE EXPERT
Modern distribution needs more than disconnected systems and manual processes.
Meet Tom Sieger at EMDA Fall Convention to discuss how B2B commerce, ERP, PIM, and other business-critical systems can work together to create better experiences for distributors, dealers, and customers.
Bring your challenges. We’ll share practical insights and ideas for your digital roadmap.
PROVEN EXPERTISE
IN EQUIPMENT & DISTRIBUTION
B2B Commerce at Scale: Bane-Welker Equipment
We understand the complexity behind digital commerce in the equipment industry.
For Bane-Welker Equipment, we connected ERP, PIM, CRM, and ecommerce into one scalable digital ecosystem — creating real-time access to product data, pricing, and inventory across multiple locations.
The result: streamlined processes, better inventory visibility, faster sales, and a more connected B2B customer experience.
REAL-WORLD INSIGHTS FROM ABILENE MACHINE
Abilene Machine supplies replacement parts for agricultural equipment across the United States. Together, we implemented a Perfion PIM solution to centralize complex product data, connect ERP systems, and streamline workflows — creating a single source of truth for consistent product experiences across channels.
But what does digital transformation really mean for the business?
In this short video, Kenny Roelofsen, Marketing Manager & Partner at Abilene Machine, shares his perspective on digital commerce and what matters most to merchants.
Because great technology should make it easier for customers to do business with you.
Facing similar product data or integration challenges? Meet Tom Sieger at EMDA Fall Convention and let's explore what's next for your digital ecosystem.
ABOUT EMDA FALL CONVENTION 2026
The EMDA Fall Convention brings together manufacturers, distributors, independent representatives, and industry partners from across the agricultural equipment distribution channel. The 2026 event is being held jointly with the Farm Equipment Manufacturers Association (FEMA) at the New Orleans Marriott.
The convention is designed around face-to-face business connections, industry education, networking, and opportunities to strengthen relationships across the North American equipment market. EMDA's Industry Showcase on October 29 provides a dedicated environment for manufacturers, distributors, representatives, and equipment professionals to connect.
Event Highlights:
- Manufacturer, distributor & rep networking
- EMDA/FEMA industry connections
- Industry Showcase
- Business & technology insights
- AI and emerging technology
- North American market perspectives
- Manufacturer & distributor partnerships
- Industry panels & peer exchange
The 2026 agenda also includes sessions on AI, customs enforcement and the North American market, as well as a panel focused on strengthening partnerships between manufacturers, distributors, and reps.