Taming Integration Complexity (The 15-Tool Dilemma)
According to market analyses, modern B2B merchants now operate across a distributed system landscape averaging 15 or more isolated tools—ranging from ERP systems like SAP or Microsoft Dynamics to PIM solutions (such as Akeneo or Pimcore), CRMs, OMS, and payment providers.
The Challenge:
Estimates show that roughly 52% of total project budgets and development time are now swallowed up by the sheer setup and maintenance of integrations. Rigid point-to-point connections and fragile custom glue-code create immense technical debt. Companies with ambitious structures are desperately searching for ways to escape this "integration hell" to become more agile and drastically reduce manual development effort.
From "AI as a Plaything" to Process Automation
The year 2026 marks the end of the era where AI in e-commerce was merely used for rewriting product texts or powering basic chatbots. The market now demands true operational relief.
The Challenge:
B2B buyers increasingly expect digital self-services that flawlessly handle interconnected logic. McKinsey data indicates that 65% of B2B customers already require aftermarket and self-service portals. The future belongs to systems capable of executing complex processes—such as automated return workflows, cross-system pricing logic synchronization, or order approval chains—autonomously in the background. The tech world discussion has rapidly shifted away from purely reactive AI toward active, intelligent systems.
TCO Control and Escaping Vendor Lock-In
Economic environments are forcing CFOs and digital leaders in the mid-market to drastically scrutinize their Total Cost of Ownership (TCO).
The Challenge:
Many companies are trapped in the so-called "lifecycle trap." They spend 70% of their IT resources on patching, upgrading, and maintaining the status quo instead of driving true innovation. At the same time, discomfort with rigid all-in-one infrastructures is growing. Tying yourself to a single proprietary cloud vendor means losing control over your data and your commercial flexibility. The demand is shifting toward modern platform environments that guarantee operational freedom while reducing DevOps overhead to a minimum.
Deep B2B Logic and Global Scaling
B2B commerce is not a linear process. Buyers operate within diverse corporate units with individual budgets, specific assortments, and highly personalized price books.
The Challenge:
As soon as companies scale internationally, sales channels multiply from an average of 3.4 to nearly 5 channels per merchant. Massive catalogs with millions of SKUs, complex product relationships, and multi-organizational corporate structures bring standard systems to a halt. Ambitious commerce leaders require an extremely stable technological foundation that can natively map these data structures without needing to reinvent the system architecture for every new market.