Ein mit schönem grauen Möbel und Deco eingerichtetes Zimmer.
GARANT GROUP

CENTRALISED COMPLEX PRODUCT DATA MANAGEMENT

Launch of a custom-fit PIM system using the MVP approach for the marketing and purchasing group with 1,800 partners.
 
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KEY FACTS GARANT GROUP

Menschen, die miteinander arbeiten

TARGET GROUP

B2B: 1,800 trading partners

INDUSTRY

Furniture

BUSINESS

Affiliated group

CORE GOAL

Central platform for product data management
Pink Icon mit Chip

IT TECHNOLOGIES

Pimcore, Shopify

FURNITURE GROUP WITH COMPLEX PRODUCT DATA

GARANT Group - founded in 1956, located in 6 countries, 1,800 trade and craft businesses, 550 manufacturers and 140 product categories with a heterogeneous product range (e.g. kitchens, living room and bedroom furniture, home textiles, home accessories, sanitary products and home technology). As a fast-growing marketing and purchasing group, the GARANT Group supports medium-sized companies in the specialised trade and crafts in all areas of business management. Product data management forms the basis for entrepreneurial success. Up to now, product data management has been carried out at various points in the company.
 

OUR TASK

Product data management was to be centralised and made more efficient. A central platform for product data management was to cover the growing demand of the company and its partners for data for various web and e-commerce applications. As a broadly positioned association group with a very heterogeneous product range, the main task was to flexibly structure the imports. Here, complex attribute logics had to be mapped for the most diverse source files of the suppliers - a real challenge for the mapping to be created.
In addition, imported data was to be enriched with information from further interfaces/providers. 
The following challenges also had to be solved: Until now, the GARANT Group did not have a central, digital product range overview - neither internally nor externally. Likewise, the product range could not be sufficiently communicated digitally. There was also a lack of automated data flows with connections to suppliers and e-commerce platforms.

THE IDEA

Selection of a proven and powerful platform including PIM/MDM and DAM for central product data management. Development of a custom-fit product data model for the GARANT Group with a flexible import structure to map complex attribute logics for a wide variety of supplier source files. Realisation of a dynamic workflow for the creation of GARANT-specific products, in order to be able to prepare and standardize different supplier data and to be able to output them to various target systems. Automation of the processes in order to avoid error-proneness. Optimal data stream derivation in order to provide a multitude of websites and e-commerce platforms with data in a uniform manner.

Implementation of a product experience portal that serves as a digital product catalog for the GARANT Group, where partners can always view the current product range.

 

THE IMPLEMENTATION

ALLGEMEIN

GENERAL

 

Based on the Pimcore Enterprise Edition, a platform for data management was developed to meet the complex requirements of the association group. It was important to build the first solution in an MVP approach in order to gain initial user experience as quickly as possible.

Pimcore serves as the single point of truth for importing, processing and exporting the data. The flexible data transport is mapped via Blackbit Data Director. The import of supplier data is done via an automated connection. The preparation of data is implemented by the workflow concept. By merging several data and information sources, the GARANT Group now centrally accesses a maximum information density. 

The data streams are extracted continuously and up-to-date with Pimcore
for a multitude of websites and e-commerce platforms with extensive product presentation including videos and configurator.


 

Mit modernen Möbeln eingerichtetes Ess- und Wohnzimmer.
Screenshot des Online Shops von Garant Gruppe
Desctop und mobile Ansicht vom Garant Gruppe Online Shop.

ALLGEMEIN

GENERAL

 

Based on the Pimcore Enterprise Edition, a platform for data management was developed to meet the complex requirements of the association group. It was important to build the first solution in an MVP approach in order to gain initial user experience as quickly as possible.

Pimcore serves as the single point of truth for importing, processing and exporting the data. The flexible data transport is mapped via Blackbit Data Director. The import of supplier data is done via an automated connection. The preparation of data is implemented by the workflow concept. By merging several data and information sources, the GARANT Group now centrally accesses a maximum information density. 

The data streams are extracted continuously and up-to-date with Pimcore
for a multitude of websites and e-commerce platforms with extensive product presentation including videos and configurator.


 

PIMCORE PRODUCT EXPERIENCE PORTAL

PIMCORE PRODUCT EXPERIENCE PORTAL

 

In order to provide the 1,800 GARANT partners with a comprehensive and high-performance tool for product research, the Pimcore Product Experience Portal was implemented to map a digital product catalog.

Via the digital product catalog, data is optimally derived and offers dealers price lists, design variants, image and video material and much more for research, but also for joint use with the end customer at the PoS in sales talks. The GARANT Group benefits from an improved product experience for customers through the extended data model.

Screenshot von Pimcore-Funktionen
Screenshot vom Einloggfeld im Kundenkonto des Garant Gruppe Online Shops.
Screenshot vom Einloggfeld im Kundenkonto des Garant Gruppe Online Shops. Einrichtungsvisualisierung.

PIMCORE PRODUCT EXPERIENCE PORTAL

PIMCORE PRODUCT EXPERIENCE PORTAL

 

In order to provide the 1,800 GARANT partners with a comprehensive and high-performance tool for product research, the Pimcore Product Experience Portal was implemented to map a digital product catalog.

Via the digital product catalog, data is optimally derived and offers dealers price lists, design variants, image and video material and much more for research, but also for joint use with the end customer at the PoS in sales talks. The GARANT Group benefits from an improved product experience for customers through the extended data model.

"For the development of our platform, it was important for us to know that we have an experienced partner on our side who supports us in developing a PIM solution with real added value for our partners and our company. Therefore, we appreciate the solution-oriented cooperation with NETFORMIC."

MORITZ BÜKER 

Head of Digital Services & Innovations, GARANT Group

THE RESULT

 
With its central product data management, the furniture group has set the course for the digital future. The number of growing data is no longer a problem for the GARANT Group. Thanks to Pimcore, product data is available internally in a transparent and uniform manner. The data quality could be increased by 200% (as of 2022). Product data can be easily and conveniently exported to different systems at any time and made available for a wide range of requirements, e.g. for supplying web catalogs. Since 2023, 10,000 searchable B2B products are available and 1,800 trading partners are connected to the search portal.

We are pleased to be able to continue this success story together with the GARANT Group and have following exciting topics in our outlook, such as Pimcore Asset Management.


TO THE WEBSITE OF THE GARANT GROUP

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GEORG SCHMÜCK

Senior Sales & Partner Manager

E-mail: info@netformic.com

+49 711 826521

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