KEY FACTS INGUN PRÜFMITTELBAU GMBH

Menschen, die miteinander arbeiten

TARGET GROUP

B2B

INDUSTRY

Test engineering

BUSINESS

International B2B E-Commerce

CORE GOAL

B2B store incl. PWA and PIM

IT TECHNOLOGIES

Shopware, Vue Storefront

DIGITAL CENTRAL PERFORMANCE -
ATTRACTIVE AND MODERN

Ingun Prüfmittelbau GmbH - the renowned company in the testing technology industry, headquartered in Germany has specialised in the production of electrical measuring, control, navigation and similar Instruments. The company serves customers in 68 countries and has established an international sales network. In addition to selling through its website, Ingun works with distributors (B2B) to sell its products globally. E-commerce activities include the website, online store and a product finder app.

The company's revised corporate identity and content strategy will be reflected in the digital presence in the future and will be more attractive and modern.

OUR TASK

The goal of the project was to build a headless e-commerce architecture to play out all e-commerce activities such as website, store, product finder app. As an internationally operating B2B company with a multilingual digital presence and a website in China, as well as the challenge of opening up further markets, the solution must be scalable. The backend had to be lean, simple and intuitive to learn. Print automation for the creation of the print annual catalog should be done via the new headless e-commerce architecture. The store should also include a B2B feature set.

THE IDEA

For the headless e-commerce architecture and the scalable solution in 4 languages, we rely on Shopware 6 Enterprise Edition. In order to optimally play out the Progressive Web App (PWA) with the Shopware e-commerce solution, Vue Storefront comes into play. For the mapping and enrichment of all product data and digital assets, a PIM system is implemented and integrated that enables data modulations, such as a product configurator. To map the individual and complex pricing structures, an ERP system is connected.

THE IMPLEMENTATION

SHOPWARE 6 MIT ENTERPRISE SEARCH

SHOPWARE 6 WITH ENTERPRISE SEARCH
 

Based on Shopware 6, we developed Vue Storefront, a super fast PWA that maps a very large and highly complex, individually configurable product portfolio with an equally complex pricing structure. 
 
Shopware Enterprise Search, based on ElasticSearch, searches all products, categories, content, events and the media library. The extraordinarily large amount of data with over 3000 products, up to 2500 item variants and up to 7000 different product attributes, is easy to find thanks to Shopware Enterprise Search. An international search function for contacts ensures customers always find the right contact.
A filter function in the sidebar with 4 levels and 200 possible product categories allows customers to narrow down the product selection.
After logging in customers can view their individual prices.

Ein gelbes Auto im Autohaus.
Nahaufnahme vom Chip
Desctop-Darstellung des Ingun Shops.

SHOPWARE 6 MIT ENTERPRISE SEARCH

SHOPWARE 6 WITH ENTERPRISE SEARCH
 

Based on Shopware 6, we developed Vue Storefront, a super fast PWA that maps a very large and highly complex, individually configurable product portfolio with an equally complex pricing structure. 
 
Shopware Enterprise Search, based on ElasticSearch, searches all products, categories, content, events and the media library. The extraordinarily large amount of data with over 3000 products, up to 2500 item variants and up to 7000 different product attributes, is easy to find thanks to Shopware Enterprise Search. An international search function for contacts ensures customers always find the right contact.
A filter function in the sidebar with 4 levels and 200 possible product categories allows customers to narrow down the product selection.
After logging in customers can view their individual prices.

EINFÜHRUNG PIM SYSTEM

 
IMPLEMENTATION OF THE PIM SYSTEM

 

With the smart product catalog with dependencies, as well as the product configurator and finder in the store, the sales department is relieved and thus efficiency is increased. Last but not least, the focus is of course on the Ingun customer, who can now find his products more easily and quickly.

Thanks to the implementation of the PIM system, product managers can now maintain their product data in a complete tool and have complete transparency over the various versions, completeness of the data and the respective publication status of the products. The creation of the product data sheets is done overnight continuously from the PIM system.
 
The mapping and enrichment of all product data including data modulation was done via the PIM system, which could be seamlessly connected to the ERP system.

Auseinander gebautes Handy.
Prüftechnik-Gerät.
Desctop-Darstellung des Ingun Shops.

EINFÜHRUNG PIM SYSTEM

 
IMPLEMENTATION OF THE PIM SYSTEM

 

With the smart product catalog with dependencies, as well as the product configurator and finder in the store, the sales department is relieved and thus efficiency is increased. Last but not least, the focus is of course on the Ingun customer, who can now find his products more easily and quickly.

Thanks to the implementation of the PIM system, product managers can now maintain their product data in a complete tool and have complete transparency over the various versions, completeness of the data and the respective publication status of the products. The creation of the product data sheets is done overnight continuously from the PIM system.
 
The mapping and enrichment of all product data including data modulation was done via the PIM system, which could be seamlessly connected to the ERP system.

THE RESULT

Ingun skilfully sets the course for its international and digital business with the future-proof headless e-commerce architecture. Equipped with the perfect interaction of sustainable technologies, extensions and international expansion can easily follow. 


TO THE INGUN ONLINE STORE

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GEORG SCHMÜCK

Senior Sales & Partner Manager

E-mail: info@netformic.com

+49 711 826521

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