CONNECTING ONLINE AND OFFLINE
Strengthen the shops and still position the online shop strongly. Both were to be realised and both were to contribute to the Reformhaus brand. To achieve this, in addition to migrating all content to the new shop page, we also linked many products directly in the guides so that they can be placed in the shopping basket directly after reading or during the process. Thousands of content pieces with different designs, including CSS, had to be migrated and standardised for the brand. A complex filtering logic was integrated to make the recipes and other content easy to find. For example, content can be sorted and filtered by occasion, effort, health or cookery school.
We have also developed our own store app, which uses the postcode to display all shops within a given radius on a map. The special feature: As soon as a user is assigned to a shop, this is communicated to the ERP in the background and future online sales are allocated to this shop on a pro rata basis. However, this is also possible via UTM parameters or adverts if the user does not select a shop. As a transparent feature for the customer, the price per kg/litre is displayed in the shop frontend to make it easier to compare individual products with different content quantities. The lowest price of the last 30 days is also displayed there.
All of this was developed for the cooperative members, because they make Reformhaus what it is - a major brand known throughout Germany.
To support the needs of the members, a complex logic with regional location offers was developed in the background. This means that every customer can be guaranteed an individualised shopping experience even without a marketplace model. At the same time, the brand experience is standardised across the entire site and pays tribute to the Reformhaus brand. An existing Shopify theme was used as the basis and then customised and further developed to meet the needs of Reformhaus.
