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Bathtub with modern American-style faucet representing plumbing products in Mark’s Plumbing advanced search and PIM integration case study
B2B ECOMMERCE & PRODUCT DISCOVERY

MAKING 1 MILLION SKUS SEARCHABLE FOR MARK’S PLUMBING

Mark’s Plumbing transformed its digital product discovery by connecting advanced search with enriched PIM data. The result: over 1 million SKUs fully searchable in a scalable system—improving customer experience, increasing product visibility, and driving higher revenue.
 
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KEY FACTS MARK´S PLUMBING

Menschen, die miteinander arbeiten
TAGETGROUP
Contractors, public sector organizations, school systems, and government institutions
INDUSTRY
Plumbing Supplies Distribution
BUSINESS
National distributor of plumbing and electrical parts
CORE GOAL
Make over 1 million SKUs searchable and improve product discoverability
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TECHNOLOGY
SOLR Search, PIM System, AI-based Data Enrichment
CHALLENGES

UNLOCKING PRODUCT VISIBILITY AT SCALE

Mark’s Plumbing managed over 1 million SKUs—but only a fraction was accessible online. This limited product visibility created friction in the buying process, reduced customer satisfaction, and held back revenue potential.
 
  • Only ~80K of 1M+ SKUs available online
  • Weak search not built for industry-specific terms & symbols
  • No effective integration between search and PIM
  • Incomplete product data limiting findability
  • Exact-match search with no alternatives or recommendations
  • Missed cross-sell and upsell opportunities
  • Need for a scalable, future-ready solution
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Screenshot of Mark’s Plumbing platform – SOLR search and PIM integration enabling 1M+ SKUs with smart ranking and enriched product data
Desktop and mobile view of Mark’s Plumbing B2B eCommerce platform with advanced product search and PIM integration

SOLUTION

By implementing an advanced SOLR-based search and integrating it with an enriched PIM, Mark’s Plumbing created a scalable product discovery ecosystem. Over 1 million SKUs are now searchable with enhanced product data. Buyers find the right products faster - including alternatives and add-ons - while Mark’s benefits from increased visibility, higher margins, and a system built to scale.
Advanced SOLR-Based Search Implementation
We implemented a powerful, elastic SOLR search solution capable of handling large-scale product catalogs while delivering fast, relevant, and ranked search results.
Search Logic Optimization for Industry Standards
The search system was customized to understand plumbing-specific terminology, abbreviations, and symbols such as inch and foot notations.
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PIM Integration for Enhanced Product Data
We ensured seamless integration between the search solution and the existing PIM system to leverage enriched product data for better search accuracy.
AI-Powered Product Data Enrichment
Using AI, we enriched product data by harvesting information from manufacturer and aggregator sources, significantly improving product descriptions and metadata.
 
Improved Product Discovery & Recommendations
Instead of returning exact matches only, the system delivers alternative, complementary, and higher-margin product suggestions to enhance the buying experience.
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Cross-Selling & Margin Optimization
Search results were strategically ranked to promote higher-margin OEM products, increasing average order value and profitability.
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