- Project takeover during ongoing operation
- Short Time to Market: 5 months from takeover to GoLive
- High-quality shop design to meet the premium standards of the RIANI brand
- Technical optimizations, such as the synchronization of returns from the ERP system to leverage Shopware’s standard features
- Optimized returns management, e.g., through discounts on returns within the Shopware standard
- Technical optimization of content and commerce elements like ”Shop the Look”
SHOPWARE 6 RELAUNCH | RIANI
BEAUTIFUL
PERFORMANCE BY SHOPWARE 6
Multiple collections per year and the high-frequency marketing peaks of the fashion industry demand short time-to-market cycles and optimal shop performance. With its new Shopware 6 online store, RIANI showcases the perfect symbiosis of beauty and performance.
FREE SHOPWARE CONSULTATION
GOALS
NEW BRAND IMAGE & SHOPWARE 6 RELAUNCH
The relaunch of the RIANI fashion online shop from Shopware 5 to Shopware 6 was meant to be more than just a technical update. With a fresher look & feel, the brand aimed to reposition itself. In the fashion industry, where multiple collections are launched each year, a flexible, high-performance, and easy-to-manage shop system is essential. It enables fast product launches, targeted campaign execution, and an inspiring shopping experience for customers.
- Technical Update: Relaunch on Shopware 6
- Refreshing the brand image & repositioning the brand
- Easy shop management to accommodate multiple collections per year
- Action plan for conversion optimization to attract new and returning customers
- Improved returns management & reduction of return rates
CHALLENGES
TIME TO MARKET AFTER TAKING OVER THE SHOPWARE 6 PROJECT
The project was taken over from another agency while already in progress, as it had stalled. With only five months remaining until the scheduled go-live, achieving this ambitious time to market required a well-structured and highly experienced project team.
OUR APPROACH
PREMIUM PERFORMANCE WITH SHOPWARE 6
The original RIANI online store was based on Shopware 5, an outdated technology, whose support will be discontinued in July 2024. After that, security updates or bug fixes would no longer be guaranteed. For operators of Shopware 5 stores, migrating to a new platform like Shopware 6 became essential.
A Shopware 6 online store represents the combination of technological innovation, flexibility, and user-friendliness that makes brands digitally successful:
With Shopware 6, we have created a future-proof platform that combines flexibility, scalability, and top-notch usability – benefiting our customers and strengthening our brand.
MONA BUCKENMAIER
COO Riani
SPOTLIGHT
FLEXIBILITY FOR SEASONAL COLLECTIONS
The fashion industry is characterized by fast cycles and seasonal collections. Several times a year, new products need to be seamlessly integrated into the online store, campaigns must be flexibly launched, and changing assortments must be presented optimally. A powerful e-commerce system like Shopware 6 is therefore essential to ensure agility, scalability, and an inspiring shopping experience.
