- The digital product catalogue offers customers better and more transparent access to products.
- Pimcore automatically assigns customers to their trading partners based on contracts and article numbers.
- Customers can view individual articles and prices in the digital catalogue and request them directly from their trading partner.
- Pimcore optimises data management through central administration as a ‘single point of truth’ for reliable data playout.
- Promotions such as ‘Deal of the Week’ are played out more efficiently, automatically and time-controlled, without error-prone manual processes.
ALLIANCE AUTOMOTIVE GROUP
DIGITAL CATALOGUE WITH PIMCORE INTEGRATION
With Pimcore, products and promotions are optimally accessible via the digital catalogue. Digitisation enables centralised data management and automated processes that significantly increase efficiency.
GET IN TOUCH
PROJECT OVERVIEW
GOALS & CHALLENGES
Goals:
- Digital product catalogue incl. order function with later expansion option for order enquiries & orders
- Improved ‘Deal of the Week’ campaign presentation
- Development of a web application that is accessible to workshops via the protected ‘PartsFinder’ platform
- Process optimisation and standardisation for more efficient management of product information and promotions.
Challenges:
- Cross-departmental work with different processes
- Decentralised data management with different data sources and formats, such as Excel
- Inefficient processes: Manual publication of quotations
OUR APPROACH
PIMCORE FOR CENTRALISED DATA MANAGEMENT
Why Pimcore?
- Optimal implementation of a digital product catalogue that can be further developed for order enquiries & orders
- Enables efficient centralised data management for cross-departmental work
- Flexible data consolidation: summarising data from different sources and enriching missing information
- Planned automation of weekly deals
Access control: Only B2B customers can view product prices - Easy integration of PartsFinder (online car parts information system) and third-party plugins
‘The flexible and transparent communication with NETFORMIC enabled us to work together efficiently when setting up our B2B online catalogue based on Pimcore. We appreciate the reliable support and solution-orientated way of working, especially the quick response to urgent requests. Thanks to the direct communication, we are always well informed and supported.’
MAREN SALLMANN & LENA WENSELOWSKI
Head of Marketing & Media Designer, Alliance Automotive Germany GmbH
SPOTLIGHT
TIMING AND AUTOMATION
- Efficient process design of Deal of the Week: Weekly deals are activated with Pimcore on a time-controlled basis and automatically played out via Pimcore. Deals can therefore be optimally maintained and planned in advance.
- Prices, graduated prices, categories and articles are stored on a time-controlled basis.
- Simple configuration: Users can, for example, change images for articles in the backend and configure the deals intuitively.
