SHOPIFY PLUS ONLINESHOP
IT'S IONIQ: SHOPIFY PLUS RELAUNCH IN REKORD TIME
The new online store of IONIQ Skincare sets new standards not only in the beauty industry but also in e-commerce. From project start to launch in just 2 months, the conclusion of the Shopify Plus relaunch made by NETFORMIC.
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CHALLENGES
FAST TIME TO MARKET WITH SHOPIFY PLUS
IONIQ Skincare needed a modern, high-performance online store that was not only visually appealing but also easy to manage and flexible enough for future expansions. The challenging aspect was the tight timetable, which required developing a scalable solution within just two months. The goal was to go beyond the standard, incorporating custom components and ensuring seamless integration of tracking tools. The new online store had to provide a solid foundation for search engine optimization, enable precise data collection for future marketing efforts, and ensure multichannel commerce across various platforms, including social media.
GOALS
SUSTAINABLE, PERFORMANCE-DRIVEN, & FLEXIBLE WITH THE SHOPIFY PLUS SYSTEM
The focus was on developing a future-proof online store that ensures both an optimal user experience and sustainable revenue growth. With Shopify Plus, a powerful platform was chosen that allows the IONIQ Skincare team to independently manage content and products while flexibly evolving the store. A properly implemented tracking system ensures that valuable data for performance analysis and targeted online marketing is collected, while SEO optimizations provide long-term improved visibility.
OUR APPROACH
SHOPIFY PLUS ONLINE STORE FOR OMNICHANNEL PRESENCE
Multichannel growth made easy: Shopify+ provides IONIQ Skincare with a powerful e-commerce platform that not only optimizes their own online store but also enables flexible multichannel sales strategies. With seamless integration to social media platforms like Instagram, Facebook, and TikTok, as well as marketplaces like Amazon and Douglas, the company can further expand its reach and revenue. Additionally, Shopify Plus features like Shopify Markets facilitate easy internationalization, while omnichannel solutions ensure a smooth customer experience—whether the purchase happens in their own store, through social networks, or on external platforms.
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We actually did it! The new Shopify store is live! And all in less than 2 months!
I want to thank all of you for your hard work, patience, and dedication. It has been and continues to be amazing working with all of you – and I look forward to further optimizing the store together. Thank you for making this milestone possible!
NICOLAS GRASREINER
Senior Pruduct Manager Digital, IONIQ Skincare
SPOTLIGHT
CUSTOM SHOPIFY THEME ADJUSTMENTS
To provide a better user experience, functional and design customizations were made to the standard theme. The interactive display of "Features in Detail" highlights product features, with detailed descriptions revealed by clicking on "Plus." This keeps the product presentation clear despite the amount of information.
The image slider module in the skin tone check is another informative yet beautiful customization. It allows users to visualize different results of a self-tanner based on their own skin tone.
The image slider module in the skin tone check is another informative yet beautiful customization. It allows users to visualize different results of a self-tanner based on their own skin tone.
SOLUTION
PERFORMANT PREMIUMSHOP
As Shopify Plus experts, we were able to implement an online store for IONIQ Skincare in just 2 months that is not only easy to maintain and high-performance but also highlights the exclusivity and premium quality of the products. In addition to its high-end look and feel, the beauty innovation of IONIQ Skincare also sets new standards in e-commerce.
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