Content strategy: Bridging the gap between company and customer
How well do you know your customers and their needs? And do you have the content to go with it? No? Then it’s time for a content strategy! Because the days of putting some hastily compiled content online are over.
Masses of high-quality, elaborately produced content flood the web. They are all competing for the attention of readers – and therefore buyers. Generating clicks and conversions requires more than just research and planning. In addition, there is the knowledge of one’s own digital goals as well as information about the customer. Learn how to balance all this and create relevant content in our strategy workshops.
*Study Content Marketing Institute: 2017 Benchmarks, Budgets, and Trends-North America
54% have defined business goals for content.
73% of companies that have a content strategy refer to a sustainable process, not individual campaigns.*
57% know their personas inside out.
Our services in the area of content strategy
Persona Workshop
Get to know your customers. Learn how they interact with your business. We work out the most important basic personas and their customer journeys with you.
International content strategy
Learn how to select appropriate domain structures for an international setup and how to set up editorial processes in the company.
Content & Commerce Conception
We analyze all areas of your IT landscape, such as shop, website & third-party systems. Then we’ll make a recommendation for an ideal system solution to achieve your digital goals.
Brand Workshop
Define your brand identity with us. Together with you, we define characteristics, brand benefits and the appropriate communication strategy.
Typical challenges in the area of content strategy
In the area of “content”, companies are often confronted with two challenges – strategic alignment and operational implementation. What should be a fundamental insight in both cases? The fact that web content today can usually only be produced in sufficient quality in a time-consuming and cost-intensive manner. Therefore, sustainable planning is worthwhile. Content performs better with the right strategy. In addition, it can be played out multiple times in the various online marketing channels. As soon as fixed processes for content are established in the company, content production also becomes easier. This is especially true for international setups.
If you know your customers better, e.g. through a customer journey analysis, and have an overview of your existing content (through a content audit), you are well positioned. The result is successful content that is SEO compliant and geared towards the target audience.
